I've said it time and time again, but the best way to grow your blog, is to leave it.  And that means leaving a LOT of comments on other blogs!  But if you do this, it can be difficult to keep track of all the blog posts that you have commented on.  Difficult that is, until BackType came along.

I first heard about BackType when CK gave her workshop on Online Branding at the last Small Business Marketing Unleashed in Columbus (See?  This is another reason why SBMU is so valuable!).  What BackType does is give you a way to keep up with all the comments you leave on other blogs, and it also lets you 'follow' other people so you can keep up with the comments they leave!

Pretty cool, eh?  One big problem that I ran into when I first started using BackType was when I went 'Claim' my comments.  You need to tell BackType which URL you type in when you leave comments (like the URL for your blog).  I was doing this wrong, I was typing in the URLs for blogs that I commented on!  So it was as if I was claiming comments that other people left!  Whoops! 

I finally figured out where my error was because two of Backtype's founders, Christopher Golda and Mike Montano did a great job of walking me through how to use the service on Twitter!  And my friend Gennefer Snowfield did a wonderful job of evangelizing the service, and pointing me toward Christopher and Mike!

BacktypeMack.jpg

So there's a couple of lessons here.  The first is, if you can't see the 'value' in using a particular site, talk to a 'power' user and see how they use it.  I have been on BackType for months, but only recently found the value when Gennefer helped get me in touch with Christopher and Mike, who helped walk me through my issues.

And the second lesson?  Twitter is the new customer service channel, especially for web-centric businesses!

BTW if you are on BackType, you can follow me here.


December 8, 2008





Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.






Comments(5)

I love backtype. I use and sync it with Twitter so whenever I make a comment some where my Twitter account gets pinged.

Mack, great post. Short, sweet, concise and easy to read. I apprecaite guys like you who take the time to do this for the rest of us "out there." Thanks again!

Strangely enough, I made the same mistake as you when I registered on Backtype some time ago. I've just gone back and corrected it. Thanks a lot :-)

I've always found it difficult to manage comments when they grow to become a large list. And heck, even to delete a bunch of illegible spams takes a while because of the lack of features on the standard blog. Great to know that this can be the answer so I'll definitely try it out on my new blog http://4-water-filters.info and see how it goes. Thanks!

I like backtype alot also it can be very difficult navigating interesting new topics or new posts it makes it real easy to see a hot topic based on the comments then read it.

Comments closed after 30 days to combat spam.


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