How often do you hear that it's all about the little things?   Every time I go to a store such as Wal-Mart, I always wonder about the cart before I get one.  Who had this before me?  Did they leave anything in the cart?  Is it really clean?

The other day I noticed after I got my cart that this particular Wal-Mart had set up a small table with free hand-sanitizer.  Perfect!  This is a very small touch that shows me that this business is looking at itself from the customer's point of view.

handsanitizer.jpgAnd speaking of hand sanitizer, don't you love this dispenser that one gas station installed AT its pumps?  Perfect because it's almost impossible to get gas without getting the smell of gasoline on your hands, no matter how careful you are.  And nothing goes with a $50 fill-up like taking the scent of gas with you down the road!

These are examples of very thoughtful and cheap steps that you can take to let your customers know that you are thinking about them and are looking at their shopping experience from their point of view!

Pic via Flickr user Neven Mrgan

Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post,, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.


You crack me up, Mack. You may be the first blogger to write about hand sanitizer. Great points, though. The little touches become key differentiators when consumers are forced to make tough spending choices during a down economy.

thank you wery much...

Search Engine Guide > Mack Collier > Marketing From the Customer's Point of View