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How often do you hear that it's all about the little things?   Every time I go to a store such as Wal-Mart, I always wonder about the cart before I get one.  Who had this before me?  Did they leave anything in the cart?  Is it really clean?

The other day I noticed after I got my cart that this particular Wal-Mart had set up a small table with free hand-sanitizer.  Perfect!  This is a very small touch that shows me that this business is looking at itself from the customer's point of view.

handsanitizer.jpgAnd speaking of hand sanitizer, don't you love this dispenser that one gas station installed AT its pumps?  Perfect because it's almost impossible to get gas without getting the smell of gasoline on your hands, no matter how careful you are.  And nothing goes with a $50 fill-up like taking the scent of gas with you down the road!

These are examples of very thoughtful and cheap steps that you can take to let your customers know that you are thinking about them and are looking at their shopping experience from their point of view!

Pic via Flickr user Neven Mrgan

Mack Collier is a social media consultant, and author of The Viral Garden, a blog focusing on marketing and social media. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix.

Known for his 'community-first' approach to blogging and social media, Mack focuses on teaching companies how they can use social media to excite and engage their customers, as well as better understand and market to them.

Mack is a requested speaker and has advised companies of all sizes on their social media strategies, from small businesses and startups, to companies as large as Dell and Nettwerk Music. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Comments (2)

You crack me up, Mack. You may be the first blogger to write about hand sanitizer. Great points, though. The little touches become key differentiators when consumers are forced to make tough spending choices during a down economy.

thank you wery much...

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Mack Collier is a social media consultant, and author of The Viral Garden, a blog focusing on marketing and social media. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix.

Known for his 'community-first' approach to blogging and social media, Mack focuses on teaching companies how they can use social media to excite and engage their customers, as well as better understand and market to them.

Mack is a requested speaker and has advised companies of all sizes on their social media strategies, from small businesses and startups, to companies as large as Dell and Nettwerk Music. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

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