At one point or another, every blogger struggles to find new content ideas for their blog.  For some of us, ideas for posts come easily, but if you're a blogger that's constantly wracking your brain for the next post idea, launching a blog post series could be your solution!

What do I mean by a blog series?  I mean that once a week, month, or even day, you post around a certain topic, or collect other posts around a certain topic.  Or it could simply be highlighting some of your favorite posts. 

A great example is a series launched by Steve Woodruff called 'Five in the Morning'. Originally, the series started out with Steve highlighting 5 valuable blog posts he found, in a new post of his own.  Steve would then go to Twitter, and leave a tweet promoting the series, but also letting the five bloggers that he had spotlighted, know that he had included them!  This is a great idea for three reasons; 1 - It gives Steve more posts for his blog, and exposes his readers to new blogs, 2 - By promoting the series on Twitter, he drives more traffic to his post, and 3 - By notifying the bloggers on Twitter that he profiled them, he gives the bloggers incentive to promote his post as well!

But blogging companies can do this as well.  Graco features Wondrous Wednesdays posts where the company puts the spotlight on their employee's families, and their customers.  This is the best idea for a company blog post series I have ever seen.  It works so well because it puts the spotlight on the company's employees, as well as customers.  I've blogged about this before, but people want to know more about your company's employees, and their fellow customers!

Another possibility could be to post industry-specific news stories once a week, say every Tuesday.  You are likely already reading about the current events in your industry, so why not collect the best stories you find into one post that you share with your readers?  This is an excellent way to not only get a weekly post for your blog, but more importantly, you are creating valuable content for your readers!

So start thinking about ways that you can create a regular blog post series.  If you only add one post a week this way, that would likely be enough to help you see a nice boost in your blog's readership! 

November 14, 2008

Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post,, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.



As always, good idea. I have done the same with series such as "Fridays rock with [put band name here] and now I am featuring guest posts once a week. You, of course, are invited to submit a post.

Lewis that is a great comment! For those that don't read Lewis' blog (you should be, here it is:, it has nothing to do with music, but music is one of Lewis' passions, so he occasionally posts about it. Which is great, because it gives his readers a chance to better learn what his interests are, and connect with him!

And his second idea for letting other bloggers do a guest post is excellent as well! Because it's another post for his blog, but it also brings a new voice to his blog, and it encourages that blogger's readers to want to check out Lewis' blog, if they haven't already!

And Lewis I might take you up on that offer, thanks!

I agree! a series or a campaigned approach will def. stimulate the brain and also keep readers interested.

Mack, you couldn't be more correct. Coming up with regular, fresh content can be challenge while handling other responsibilities that our jobs call for so thanks for the helpful tip!

Mack, I am a new blogger and found your "tip" while surfing the web. I checked out your other articles as well. Thanks for some great "food for thought", and concrete info that is easily implemented.

Renae and Karen, thanks so much for commenting, hope to see you both here in the future!

Great idea. I often get stuck looking for keywords or themes to give me ideas for new posts when starting a series would help me in coming up with consistent content for a particular topic. I suppose I should also learn to break things into series anyway, since I tend to be wordy! Hope to start using it on my new series of water related sites namely which I just started along with three more.

Having a blog post series is a very great idea, it might help if other bloggers will blog your series.

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Search Engine Guide > Mack Collier > Need More Blog Posts? Then Start a Series!