"What makes me laugh in all of this, is how out of date big corporations are getting with current nutritional knowledge. Go onto www.mercola.com or any of the big natural health sites and the message is: DON'T BUY LOW FAT PRODUCTS, because they fill them with gross toxic fillers. Full fat products are the way to go. Even the research about saturated fat from the 70s is turning out to be false.
They should be promoting their old-style FULL FAT cream cheese. It is better for people's hearts, and a way easier sell because it tastes so much better.
Also check out www.westonaprice.org on this.
Signed: Ann (marketer and nutritionist!)"
I can't speak for all lower fat products, but our 1/3 Less Fat PHILLY is made with the EXACT same ingredients as our Regular PHILLY. We didn't add a thing to get great taste in a lower fat version. Honest! You can check out the ingredient lines for yourself. We know there's a ton of skepticism out there, which is why our marketing challenge is as tough as it is... it really does taste great. At least I think so : )Posted by: Ericka"
By responding, Ericka was able to quickly help bloggers get more information about their new product, and even gave the readers a great way to verify what she was saying, by inviting readers to check the ingredients of the 1/3 less fat version versus regular Philly Cream Cheese.
Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.
His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.
Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.
You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.
Mack wrote this bio. The third-person thingie is just for fun.
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