Normally the first step a business takes in exploring the blogosphere is to start blogging themselves.  But instead of diving in with a new blog, is it better to first understand what bloggers are currently saying about your business?

I say it is.  Which means that you need to begin monitoring the blogosphere to see what bloggers are saying about your company.  Before your eyes glaze over and you offer that you have no idea how to get started, relax.  Keeping tabs on what bloggers are saying about your company is painfully easy to do.  Seriously.

Here's how you get started:

1 - Go to Google Blog Search.

2 - Do a search for your business.  For example, I'll do a search for my blog, The Viral Garden.

GoogleBS.jpg3 - Notice there are around 1,600 search results.  These results can be sorted by date, down to the last hour.  Ok, now I have a list of results for what people are saying about me now.  But I want to continue to access this list, and when Google receives a new result, I want to know about it without coming back and doing a new search. 
Look down at the left sidebar.  See the subscribe section?  There I can set it up to either send me an email alert every time Google gets a new result for "the viral garden", or I can set it up as an RSS feed that will send the results to my feed reader.  Since I already use Bloglines as my feed reader, I will click RSS.

4 - Since I have set up this search as an RSS feed that will be delivered to my feed reader (Bloglines) automatically, I am now set.  I've also done the same with Google Blog Search for the term "mack collier" as well.

5 - Now let's do the same thing with Google Blog Search to alert us when someone links to your blog.  Go back to Google Blog Search, and type in link:  This will show you what sites are linking to your blog, and how many there are.  Here's the results for when I searched for sites linking to my blog.  Now you can either set up this as an email alert, or add this to your feed reader as we did in Step 4.

GoogleBS002.jpg6 - Now you are completely set.  Anytime anyone mentions your business in a blog post, or links to your blog, you will know about it, thanks to Google.  I have feeds set up that give me the results anytime a blogger mentions me, my blog, or links to my blog, on their site.  The picture at the right shows what this looks like in Bloglines.  The number in parentheses is how many results you currently have for each feed.

As I said, painfully easy to set up.  Even if this is all Greek to you, this should still be a 15 min project at the worst, more than likely you can breeze through this in 5 mins or less.

Which is all the time your business needs to monitor the blogosphere.. 

January 22, 2008

Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post,, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.


plain and simple...keep on keepin' it real, Mack! -

great stuff, reputation management is so very important.

As I said, painfully easy to set up. Even if this is all Greek to you, this should still be a 15 min project at the worst, more than likely you can breeze through this in 5 mins or less.

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Search Engine Guide > Mack Collier > Someone is Probably Blogging About Your Business RIGHT NOW!