If Jason Bourne did Social Media, the first thing he would do was assess the landscape.  He would find out where his targets are, and figure out what they are doing and how they are communicating.  Now you might not be able to take out two armed men in 1.4 seconds with your bare hands, but you can still learn something from Jason Bourne when it comes to YOUR social media initiatives.

First, Bourne would assess the landscape.  You can do the same thing by surveying your marketplace.  Finding out where your customers are, and how they are communicating with each other.  My previous post talked about how you can determine if social media is right for you, by monitoring the online conversation around your company.

Next, Bourne would find out where his targets are, and figure out what they are doing and how they are communicating.  You should be doing the same thing.  Get a list of your top competitors, and figure out everything that they are doing with social media to reach their customers.  If you've watched the Bourne Identity movies, you know that when Bourne knocks out an enemy, he will often take their radio or cell phone, so he can keep tabs on what they are up to. 

You should be doing the same thing in monitoring how your competitors are using social media.  Closely examine their social media strategies, and see what they are doing that's working, and what isn't working.  If your competitors are all using blogs as a way to connect with their customers, that could tell you that you need to be blogging as well.  Or if they are blogging and their effort isn't being well-received, that could tell you that there's an opportunity there for you to come in with a better effort!

The bottom line is that you can learn a LOT about improving your own social media efforts, by closely watching, and SPYING on your competition.  Find out what they are doing that's working, and copy it, or improve on it.  Find out where they aren't doing so hot, and offer a better alternative. 

That's what Jason Bourne would do.

January 13, 2009

Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.


Great article! It caught my eye since I'm a big Jason Bourne fan.

Great post. I love the Bourne character. Lustbader is doing a good job with the character since Ludlum's passing! Do you think social media is here to stay or is it just a passing fancy?

Feel free to check out some of my favorite slideshows about social media on my skincare site...yes I'm a wierdo! :-)
How to get rid of blackheads

Comments closed after 30 days to combat spam.

Search Engine Guide > Mack Collier > What Jason Bourne Can Teach You About Social Media