In Part Two of my Elements of a Great Company Blog series, I'll look at how to create a posting schedule and why it's so important in growing your blog's readership.

Yesterday in Part One of this series, I examined how a great company blog creates content that engages its readers and provides them with the value and information they are looking for.

But what about your posting schedule?  Does your blog even have a schedule?  Should it?

Of course!  If your blog has a regular schedule for when new posts will appear, it helps 'train' your readers to know when to expect new content.  Don't assume that everyone will subscribe to your blog's feed, as many readers still prefer to manually visit and read their favorite blogs.  If they find that there's no new content every time they visit your blog, they might stop coming!

So how do you set your posting schedule?  First, check out your blog's traffic and determine which days of the week have the highest traffic.  More than likely you will see that the weekdays, and especially the middle of the week, have more traffic.  A general rule of thumb is that a blog enjoys its highest traffic levels on Tuesday-Thursday, followed by Monday and Friday.  The weekend usually sees a dip in traffic.

Now that you know which days are best for traffic, you know when you need to be posting.  But how many writers does your blog have?  If your blog only has one writer, then you might only be able to get 1 or 2 new posts up a week.  If this is the case, I would suggest running a new post on Tuesday and Thursday.  If you can run 3 posts a week, go for one each on Tuesday, Wednesday, and Thursday. 

If your blog has multiple writers, then the task of creating a posting schedule becomes much easier as the workload is shared by more people.  But make sure that you make every effort to have a new post up when your traffic levels are highest, and work your way backwards from there. 

Tomorrow I'll cover Part Three in the What Makes a Great Company Blog series, how to encourage and respond to comments!

Be sure and read each of the posts in this series:
What Makes a Great Company Blog?
What Makes a Great Company Blog: Posting Schedule
What Makes a Great Company Blog: Comments
What Makes a Great Company Blog: Sidebars
Examples of Great Company Blogs




Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.






Comments(4)

Great post and a very important point in blogging success (whether a business or pro-blogger). Too often bloggers miss the little, consistency things that can really build a super, duper audience over time :-)

Thank you!
Maria :-)

Maria thanks for the comment! I think we often forget to view our blog from our reader's point of view. If we aren't meeting their expectations, they could stop reading us! Having new content posted when they visit is a great way to convert visitors into readers!

Good points! Oftentimes if bloggers post sporadically, they are definitely less likely to get the dedicated readers they are searching for!

So much to learn! On our new Web Site, I've started a little monthly article about what parents and grandparents can do to encourage kids' creativity and imagination. Would it be redundant to repeat these articles in a blog?



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