One of the biggest concerns you'll hear from bloggers struggling to write that next post is 'it's all been said before'.  And it's true, by now every topic has pretty much been covered and dissected from every angle.  But does that mean you can't bring something new to the table?

A popular theme/point in social media circles is how a company can leverage a blog as a tool to establish their expertise.  A great way to do this, is by sharing their knowledge, and creating content that others can find value in.  Think of it as growing your influence by giving away knowledge. 

This point has been blogged about countless times by countless people.  But notice what Shannon Paul does here in blogging about this same idea.  She ties this point back to a personal experience, in this case her grandmother's ability to make wonderful cakes.  She talks about how her grandmother shared her recipes with others, but despite knowing what ingredients went into the cakes, somehow no one could make cakes that tasted as good as Shannon's grandmother.

By giving this information away, Shannon's grandmother became known for her expertise in making cakes.  Shannon ties this idea back to your blogging, by sharing your knowledge, you invite collaboration, and give others the tools and ideas they need to succeed.  You empower others, and in doing so, you create value for them, and become known as an expert in your particular area.

By taking that idea that had been covered countless times, and equating it to a personal experience, Shannon has made the core idea more relevant, and interesting.  And as a bonus, she has made it easier for her readers to connect with her.  How many people will read that post and think 'my granny was the same way!  No one could cook better than she did!' 

So if you are looking for a topic to blog about, don't be afraid to add a personal anecdote to illustrate your idea.  Often, you will make your post more interesting and relevant, and you will probably make it easier for your readers to connect with you as well.

April 2, 2009

Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post,, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.


What else is the Internet for if not for information? I think I read somewhere that 80% of searches are informational. Then we look to buy something online so we don't need to deal with traffic and a$$holes at the stores.

And, we want that information free, most of us. So give it away, it's out there anyway. Maybe you can take the information and put it together in a new exciting way and get something unique out of it.

Just remember, give credit to the people where the information came from.

Sometimes the idea that all of the topics have been previously discussed is quite discouraging. But when you take a look at it, that is part of life, it just evolved to something very different yet its still the same.

Thanks for sharing this!

Thats a great idea. I have always tried to steer clear of personal topics for some reason, but I will have to force myself to start adding these personal twists to my blog posts as you are so right!

the idea that all of the topics that are discussing is quite discouraging. But when you take a look at it, that is part of life, it just evolved to something very different yet its still the same.

You are right...a little personal touch does change things. Its good advice and I take it. Thank you

my spouse has a blog just for fun and I help him market it. for him telling personal anecdotes is easy but getting the topic to relate to something useful is more challenging. otherwise it is just a 'rantfest' and for me, that is uninteresting.

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