One of the biggest concerns I hear from companies and small businesses about blogging is 'what if someone says something negative about us?'  Unfortunately, having a blog won't automatically mean that no one will ever say anything negative about your business.

But here's what a blog does do; it allows you to take an ACTIVE ROLE in the conversation that's happening about you online.  And that's assuming that there IS a conversation happening about your business right now.  If you are a small business, it is very likely that there's little or no online chatter happening right now about your business.

So a blog gives you the ability to dramatically change the conversation that's happening about your business, or to create one, if no one is talking about your business now.  Get over the notion of 'what if someone says something negative?', because that will always happen.  But your ability to participate in an existing conversation or to create one, can greatly influence how often someone makes a negative mention of your business. 

Remember you can't win the game, if you stay on the bench.  And you can't expect to improve the conversation that's happening about your business, if you refuse to take a role in it.

October 27, 2008

Mack Collier is a social media consultant, trainer and speaker. He has been actively immersed in social media since 2005, and in that time, has helped advise, teach and consult with businesses of all shapes and sizes on how they can better connect with their customers via these amazing tools and sites. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is "Don't focus on the tools, focus on the connections that the tools help facilitate." His goal is to help his clients create those connections with their customers, and nuture them into relationships that help grow their bottom line.

His social media 'homebase' is The Viral Garden, which in 3 years time Mack has grown into an influential marketing/social media blog with a monthly readership of over 175,000. He is also a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix, and small business blog Search Engine Guide. His writings have been referenced in several mainstream publications and websites, including The Washington Post,, Ad Age, CNET, and The Boston Globe.

Mack is also a requested speaker and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Marketing Profs Digital Marketing Mixer, and Small Business Marketing Unleashed. He is also passionate about teaching companies how to use social media sites and tools more effectively, and offers training and seminars privately to companies, in addition to his public speaking schedule.

You can learn more information about Mack's social media training and consulting services here. If you need a social media speaker for your event, or want to know where Mack will be speaking next, click here. If you want to email Mack, click here.

Mack wrote this bio. The third-person thingie is just for fun.

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Search Engine Guide > Mack Collier > You Can't Control the Conversation, But You CAN Change it!