Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level.  Below are 25 paid search resources ranging from the basics, to best practices, to advanced strategies to measurement.

  • Marketing Sherpa: Landing Page Handbook
  • Clickz: Affiliate PPC Brand Bidding: Right For You?
  • Clickz: PPC Search: Create, Influence, Capture, and Harvest Demand
  • Ryan Gibson: Starting from Scratch: A Paid Search Primer
  • Wilson Web: Paid Search Strategies for High Cost, Slow Conversion Products
  • e-Consultancy: Five reasons why you need a paid search strategy
  • Clear Saleing: 6 Advanced Paid Search Strategies used by the Internet Retailer top 500
  • Search Engine Guide: Important Steps In 2008 Paid Search Planning
  • Search Engine Guide: Five Common Paid Search Mistakes That Can Sink Your Campaign
  • John Ellis: Seven Habits Of Highly Effective Pay-Per-Click Advertisers
  • 10e20: Paid Search For Big Sites
  • My Agent of Value: Combining Organic and Paid Search Strategies
  • e-Consultancy: Paid Search Marketing (PPC) - Best Practice Guide
  • Chief Marketer: Your Brand and Paid Search: What You Need to Know
  • SEOMoz: 17 Most Common PPC Mistakes Web Marketers Make
  • SEOMoz: Create Your Own "Bullet Train" to PPC Optimization
  • High Rankings: 5 Keyword Strategies for B2B PPC Campaigns
  • Search Engine Land: Eight Essentials For Crafting Killer Paid Search Ad Copy
  • Search Engine Land: The Anatomy Of Compelling Search Ad Copy
  • Marketing Pilgrim: 9 Cost-Effective PPC Branding Strategies
  • Vertical Leap UK: Load-time can now influence your Adwords quality score
  • SE Round Table: Paid Search Fundamentals
  • PPC Hero: Selling PPC Services: How to Present PPC to C-Level Executives
  • Shoe Money: Google Adwords Arrow Trick To Increase Click Through Rates
  • James Zolman: NUDE: AdWords Keyword Data Exposed With Google Analytics!

  • March 13, 2008

    Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

    Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

    He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – and was voted #39th Most Influential Digital Marketer in North America – 2009 (see:


    This is a great cumulative list. Gotta love when all resources are compiled into one bookmarkable page!

    You forgot to mention Googlelady's free e-book about adwords tips:

    Hi, this is a good collection, nice.
    I think paid search effect a lot initial.

    Ok Good list... I usually visit clikz and e-consultancy SEM strategies. It's 25 or 28??? URL says 28, but the actual list is 25. am i missing something?

    Hey Manoj, I was updating my paid search resources list today when I came across this post. Just wanted to let you know I added this page to the list and search engine. Thanks for the compilation!


    Paid Search Resources List

    That's a great guide list to contact to professional to start having results on sponsored links.

    Thanks for the info, I'll contact some of them to start my PPC campaign.

    I'm completely new to paid search, I've had some success in the organic SERP's but am a little adverse to spending money on something I can do for free (well, apart from the many hours work I put in)

    Basically, I'm just scared - so this list of resources will come in really handy - especially the e consultancy report. Thanks a lot.

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    Search Engine Guide > Manoj Jasra > 25 Resources For Paid Search Strategies