25 Resources For Paid Search Strategies

March 13, 2008 Comments (5)

Manoj Jasra

Manoj Jasra

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Paid search is much more than bid management and click-throughs, it's about devising a strategy that compliments your overall online marketing program and providing ROI based on performance which has been quantified at the keyword level.  Below are 25 paid search resources ranging from the basics, to best practices, to advanced strategies to measurement.

  • Marketing Sherpa: Landing Page Handbook
  • Clickz: Affiliate PPC Brand Bidding: Right For You?
  • Clickz: PPC Search: Create, Influence, Capture, and Harvest Demand
  • Ryan Gibson: Starting from Scratch: A Paid Search Primer
  • Wilson Web: Paid Search Strategies for High Cost, Slow Conversion Products
  • e-Consultancy: Five reasons why you need a paid search strategy
  • Clear Saleing: 6 Advanced Paid Search Strategies used by the Internet Retailer top 500
  • Search Engine Guide: Important Steps In 2008 Paid Search Planning
  • Search Engine Guide: Five Common Paid Search Mistakes That Can Sink Your Campaign
  • John Ellis: Seven Habits Of Highly Effective Pay-Per-Click Advertisers
  • 10e20: Paid Search For Big Sites
  • My Agent of Value: Combining Organic and Paid Search Strategies
  • e-Consultancy: Paid Search Marketing (PPC) - Best Practice Guide
  • Chief Marketer: Your Brand and Paid Search: What You Need to Know
  • SEOMoz: 17 Most Common PPC Mistakes Web Marketers Make
  • SEOMoz: Create Your Own "Bullet Train" to PPC Optimization
  • High Rankings: 5 Keyword Strategies for B2B PPC Campaigns
  • Search Engine Land: Eight Essentials For Crafting Killer Paid Search Ad Copy
  • Search Engine Land: The Anatomy Of Compelling Search Ad Copy
  • Marketing Pilgrim: 9 Cost-Effective PPC Branding Strategies
  • Vertical Leap UK: Load-time can now influence your Adwords quality score
  • SE Round Table: Paid Search Fundamentals
  • PPC Hero: Selling PPC Services: How to Present PPC to C-Level Executives
  • Shoe Money: Google Adwords Arrow Trick To Increase Click Through Rates
  • James Zolman: NUDE: AdWords Keyword Data Exposed With Google Analytics!

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    Comments (5)

    This is a great cumulative list. Gotta love when all resources are compiled into one bookmarkable page!

    Posted by: Search Engine Optimization Journal on March 13, 2008

    You forgot to mention Googlelady's free e-book about adwords tips:

    http://www.googlelady.com/614/adwords-quality-guide-free-ebook/

    Posted by: Tom on March 14, 2008

    Awesome list. I've been running a home business for quite some time and have always found PPC to be a tough nut to crack. While my attempts are getting better, I still haven't found the sweet spot yet, so I am always looking for more info to stuff my brain with. Thanks for the list.

    Posted by: Work from Home Guru on March 14, 2008

    Hi, this is a good collection, nice.
    I think paid search effect a lot initial.

    Posted by: Jack on March 17, 2008

    Ok Good list... I usually visit clikz and e-consultancy SEM strategies. It's 25 or 28??? URL says 28, but the actual list is 25. am i missing something?

    Posted by: Idris on March 18, 2008

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    Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

    Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

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    Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

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