Feed subscribers are quite possibly your most loyal readers therefore it's important to grow your subscriber community as much as possible. With Google's purchase of FeedBurner as well as their own proprietary subscriber calculating technology don't be surprised to see feed subscribers becoming a variable in Google's ranking algorithm. In today's post we'll talk about how to increase your feed subscribers with some very simple tips.

  1. Prominent, Accessible and Ease of Use: Make your subscription buttons available on all pages and place them above the fold. Using technology like FeedBurner you can get a sense of your subscribers' favorite feed services and begin making subscribing to those services even easier.
  2. Repeat in Footer: Something that has worked well for me is adding the subscription option to the footer of each individual post. What this does is remind visitors to subscribe after reading one of my posts.
  3. Subscribe by Email: Depending on what industry you're in adding an option to subscribe by email can dramatically increase your subscribers. Many authors of travel sites have noticed that email is even more popular than feed readers.
  4. Add Option in Emails: In FeedBurner you can also publicize your feed's content by placing a widget in outgoing emails. Through this widget people can also subscribe to your feed.



Increasing Feed Subscribers: Additional Resources

November 13, 2007

Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)


Repeating the subscription option on the footer of each individual post is a great idea that I never thought of before. Thank you for this information!

Oh… Truly great tips. Never thought about add Option in Emails. Have to admit that all these ideas look quite promising. Thank you for your article! Inspiring!

mmm very thoughtfull post. I never give importance to these widget. I have seen them alot but never give any attention to them. Know after reading your post i will get a list of Feed subscribers and will use them

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Search Engine Guide > Manoj Jasra > 4 Tips and 11 Resources for Increasing Subscribers