Feed subscribers are quite possibly your most loyal readers therefore it's important to grow your subscriber community as much as possible. With Google's purchase of FeedBurner as well as their own proprietary subscriber calculating technology don't be surprised to see feed subscribers becoming a variable in Google's ranking algorithm. In today's post we'll talk about how to increase your feed subscribers with some very simple tips.

  1. Prominent, Accessible and Ease of Use: Make your subscription buttons available on all pages and place them above the fold. Using technology like FeedBurner you can get a sense of your subscribers' favorite feed services and begin making subscribing to those services even easier.
  2. Repeat in Footer: Something that has worked well for me is adding the subscription option to the footer of each individual post. What this does is remind visitors to subscribe after reading one of my posts.
  3. Subscribe by Email: Depending on what industry you're in adding an option to subscribe by email can dramatically increase your subscribers. Many authors of travel sites have noticed that email is even more popular than feed readers.
  4. Add Option in Emails: In FeedBurner you can also publicize your feed's content by placing a widget in outgoing emails. Through this widget people can also subscribe to your feed.


     

 

Increasing Feed Subscribers: Additional Resources




Comments (3)

Repeating the subscription option on the footer of each individual post is a great idea that I never thought of before. Thank you for this information!

Oh… Truly great tips. Never thought about add Option in Emails. Have to admit that all these ideas look quite promising. Thank you for your article! Inspiring!

mmm very thoughtfull post. I never give importance to these widget. I have seen them alot but never give any attention to them. Know after reading your post i will get a list of Feed subscribers and will use them

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About the Author

Manoj Jasra has been in the Internet Marketing industry since 2002, he currently leads Internet Marketing Strategies at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. Manoj provides business consulting through his company Jasra Inc and authors one of the leading Online Marketing/Analytics blogs: Web Analytics World.

Manoj Jasra has been in the Internet Marketing industry since 2002, he currently leads Internet Marketing Strategies at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. Manoj provides business consulting through his company Jasra Inc and authors one of the leading Online Marketing/Analytics blogs: Web Analytics World.