WordPress is an excellent blog platform which provides complete customization which is both user and search engine friendly. Below are some of the tips, tricks and plug-ins that I use when I setup WordPress blogs:
 
Custom Meta/Title Tags
 
There are numerous WordPress Meta Tag plug-ins but I like to use this one offered by G-loaded. This Meta Tag plug-in adds Meta Tags to the Front Page, Single Posts, Static Pages and Archived pages. It is compatible for the following versions: v1.5.2 - v2.3.2. For title tags I use the following code so that the title for the home page uses the blog's description and individual pages get the title of the post gets puts at the start of the title. The title can be updated in a file called
header.php.
 
 
 
Feeds
 
By default, WordPress truncates content within a feed. I personally feel that offering full content within Feeds is actually more beneficial because it allows users to get a complete concept for a given post. Additionally I have noticed a higher number of subscribers when I switched from a partial feed to a complete feed. Using a plug-in such as CompleteRSS is a great way to offer full feeds.

 

With CompleteRSS you can say goodbye to invalid RSS and partial entries -- your feeds show your entire article no matter what, bringing you the traffic you deserve, and no longer use the very-much abused 'content:encoded' tags that cause many feed readers such a headache.

If you're using FeedBurner in WordPress you should probably also use FeedBurner FeedSmith: This plugin will detect all ways to access your feed (e.g. http://www.yoursite.com/feed/ or http://www.yoursite.com/wp-rss2.php, etc.), and redirect them to your FeedBurner feed so you can track every possible subscriber. It will forward for your main posts feed, and optionally your main comments feed as well.
 
Custom Site Search
 
Site search is usually a feature that's turned on by default but if it's not make sure you add it. Site search allows for users to visit more pages during their stay on your site. WordPress also allows for custom search pages so that you can give visitors a richer experience on your blog. For custom search page options check out:
 
http://codex.wordpress.org/Creating_a_Search_Page. Lastly don't forget to track the Site Search with something like Google Analytics. Site Search tracking setup can be found here.
 
HTML Tables
I am not sure what the deal is with HTML in WordPress (or Blogger for that matter) but they constantly mess up. There have been numerous occasions where I tried to copy and paste an HTML table from a different blog into one my blogs and ended up losing the table formatting completely. My suggestion is to find some sort of FCK Editor Plugin to replace the default editor OR to use the "copy from word" option located in the default editor. It looks like this:

February 18, 2008





Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)






Comments(33)

I was under the impression the world had given up on tables in favour of CSS layouts.

Feedburner is a great tool.

Thanks for the information! We'd have to agree that WordPress is by far the most progressive and best blog platform out there and we strictly use WordPress for our blogs and would never switch to another! Just when it seems like they have reached the max on new features and options, a new one is added. Even if they have a few flaws or bugs here and there, they are certainly ahead of the rest.

For onsite search engine optimization in WordPress I have been very happy with the All-in-One SEO plugin. Recently, I discovered Headspace 2 which features look amazing. With these tools, I spend very little time with each post/page on SEO anymore. Nice tip on the site search tracking.

I prefer the All in One SEO plugin to handle the meta tags. It has many more many than most other plugins in its category and is regularly updated.

Tom, I personally still like to use tables to represent data from comScore or Net Ratings, rather than for the entire make-up of the blog.

David, thanks for the tip - I will check it out.

The use of Wordpress is begining to be a web-site "norm". I have seen many websites that not only use the Wordpress platform, but use it instead of PPC! There are many ways to utilize social media as well as social marketing to achieve your online marketing goals. The tips mentioned are a great starting line for your marketing efforts. I recently wrote a post about a virtual law firm: Making Law Easy, they use the Wordpress platform, and soon will graduate from a Wordpress "brown belt" to a "black belt" and wage social marketing war on their competitors.

Thanks for the tips, Manoj:) I will definitely check out those plug-ins you mention!

To me word press is something that you type that no one gets to see . I never had one comment on my wordpress blog . You never see it anywhere when you type in me or my book so what good is word press blog or is it one of those things they expect you to give them tons of extra money to work?

Are there really any other options to Wordpress these days? - it just seems so ubiquitous and I don't believe the free-hosted options are worth considering.

2 other tips:

seo-title-tag for Custom Meta/Title Tags
wordpress-automatic-upgrade to manage your site

Manoj,

Thanks for the tip about FeedBurner FeedSmith! That's a plugin I'm setting up right now.

Keep on bloggin'!

Jay,

That automatic upgrate plug-in is great! For everyone else here's the URL: http://techie-buzz.com/wordpress-plugins/wordpress-automatic-upgrade-plugin.html

I would like to thank you, Manoj, for sharing such a great information. I am thinking of a possibility to start my own blog sometime early next year and your article is a great place for me start.

hi,

i have a blog named http://articlesbook.blogspot.com few days ago it was good rank in Google but now a days it is down, So what is the problem with this blog.

Please Suggest your ideas.

Thanks and Regards
Kamlesh

I prefer the All in One SEO plugin to handle the meta tags.mavi şeker It has many more many than most other plugins in its category and is regularly updated.

You never see it anywhere when you type in me or my book so what good is word press blog or is it one of those things they expect you to give them tons of extra money to work?
Define işaretleri

It has many more many than most other plugins in its category and is regularly updated. ananı sikeyim google senin

i agree with krm, i'm a big fan of all in one seo and i use it on all of my blogs presently.

another very useful plugin is permalinks permanently moved, which can save you if your url structure changes.

Thanks for the tips, Manoj:) I will definitely check out those plug-ins you mention!

Thank you, This good information. I am trying so-hard to promote a line of custom/personalized wedding and anniversary gifts. I know that they we be well accepted if I can properly get the message out to the world. Any added recommendations are welcome.

Oscar
Crystal Images USA
www.crystalimagesusa.com


I've grown to more that six different Wordpress blogs and until reading this I had never thought about customizing the Meta Tags with a plug-in. I guess it is obvious now.

Thanks for the tips!

Jon Boyd Ann Arbor Real Estate Buyer's Broker

I know this is a little bit off topic, but it is about search engine optimization so I figure some of you SEO guys wouldn't mind answering my question: Is there any way I can make my website rank for a term overnight? If yes, can you please link me to the post? I searched all of this website but couldn't find any info. I'll keep checking back every day to this post to see if any of you have answered my question. Thanks a lot guys:) -Jake

I'm running a typepad blog but I'm planning to create another blog hosted by wordpress, and I'm really lucky that I stumbled upon this very informational entry, Now it will be a lot easier for me to manage wordpress blogs.

Great post. Personally I really love wordpress. I don't use it only for blogs, I also like to use it as a cms for small to medium sized websites.

Great stuff Manoj - seems like I learn something every time I visit. I have yet to master all of ins and outs of Wordpress SEO, but I think I am getting close.

Bryan

Jasra, what strategy for free wordpress? Thx

another very useful plugin is permalinks permanently moved, which can save you if your url structure changes.

Great post. Personally I really love wordpress. I don't use it only for blogs, I also like to use it as a cms for small to medium sized websites.

I'm running a wordpress blog and I'm satisfied with the things that we can do with it, for me WP blogs are easier to manage and great on SEO practices.

I have just begun using wordpress to create my new blog. I have come across many plugins that have helped including the commentluv, keywordluv and other social plugins.I am using jerome's keyword plugin and also the all in one SEO plugin. I am hoping it will help me get up the rankings pretty quickly

Hum, what i am looking for is a way to have comments in a WYCIWYG box but without possibility of linking. Can't seem to find that. any help?

I'm running a wordpress blog and I'm satisfied with the things that we can do with it, for me WP blogs are easier to manage and great on SEO practices.

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Search Engine Guide > Manoj Jasra > 4 Tips For Your WordPress Strategy