Lots of big news coming from Yodle this past week including a report of a 700% year over year increase in revenue and the addition of some experienced veterans Yodle's leadership. I got a chance to catch up with Yodle CEO, Court Cunningham to get his insight on some of the latest news.


[Manoj]: What does Paolo Narciso (ex CEO of Open Integrity) bring to Yodle and Yodle's client services department?

[Court Cunningham]: Customer satisfaction is driven by quality of leads, quantity of leads and service. Paolo brings 20 years of expertise in running service organization for world class companies like Microsoft and Gateway. We are excited to leverage his experience to continually improve our service experience for clients.

[Manoj]: Rick Faulk (CEO of Mzinga) joins Yodle's Board of Directors, how will Yodle want to tap into his 20 years of executive management experience?

[Court Cunningham]: Based on his experience at WebEx and Picturetel, Rick knows how to marry marketing lead generation with sales to drive revenue growth. Importantly, he also understands the small business owner.

[Manoj]: Can you pinpoint some of the factors leading to the 700% year over year growth for Yodle? How do you continue to improve from a 700% growth?

[Court Cunningham]: A number of factors:
  1. Consumer behavior has shifted: 74% of consumers now search for local businesses and services online
  2. The local business owner knows he needs to be online, but does not know where to begin
  3. This consumer pull through and pent up demand from local advertisers is the biggest driver of our growth. But there are many players in our market and we are not aware of any growing as fast as Yodle. Hiring world class experts like Mike Deluca from Hot Jobs and Paolo and Rick gives Yodle the excellence in execution to capture this opportunity.
[Manoj]: What separates Yodle from it's competitors allowing it's users to really tap into the local search market?

[Court Cunningham]: Yodle simply delivers the strongest return on marketing investment to the small business owner. We do this by using our patent pending technology to intelligently generate, bid on and manage thousands of keywords for our clients. We also allow clients to track not just click but also leads in the form of phone calls and web forms. They can then rate the quality of those leads and we incorporate that information back into our marketing strategy. Closing the loop with the right information helps our system make smart marketing decisions.

August 23, 2008





Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)






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Search Engine Guide > Manoj Jasra > 5 Minutes and 4 Questions with Yodle's CEO