Lots of big news coming from Yodle this past week including a report of a 700% year over year increase in revenue and the addition of some experienced veterans Yodle's leadership. I got a chance to catch up with Yodle CEO, Court Cunningham to get his insight on some of the latest news.
[Manoj]: What does Paolo Narciso (ex CEO of Open Integrity) bring to Yodle and Yodle's client services department?
[Court Cunningham]: Customer satisfaction is driven by quality of leads, quantity of leads and service. Paolo brings 20 years of expertise in running service organization for world class companies like Microsoft and Gateway. We are excited to leverage his experience to continually improve our service experience for clients.
[Manoj]: Rick Faulk (CEO of Mzinga) joins Yodle's Board of Directors, how will Yodle want to tap into his 20 years of executive management experience?
[Court Cunningham]: Based on his experience at WebEx and Picturetel, Rick knows how to marry marketing lead generation with sales to drive revenue growth. Importantly, he also understands the small business owner.
[Manoj]: Can you pinpoint some of the factors leading to the 700% year over year growth for Yodle? How do you continue to improve from a 700% growth?
[Court Cunningham]: A number of factors:
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Consumer behavior has shifted: 74% of consumers now search for local businesses and services online
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The local business owner knows he needs to be online, but does not know where to begin
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This consumer pull through and pent up demand from local advertisers is the biggest driver of our growth. But there are many players in our market and we are not aware of any growing as fast as Yodle. Hiring world class experts like Mike Deluca from Hot Jobs and Paolo and Rick gives Yodle the excellence in execution to capture this opportunity.
[Manoj]: What separates Yodle from it's competitors allowing it's users to really tap into the
local search market?
[Court Cunningham]: Yodle simply delivers the strongest return on marketing investment to the small business owner. We do this by using our patent pending technology to intelligently generate, bid on and manage thousands of keywords for our clients. We also allow clients to track not just click but also leads in the form of phone calls and web forms. They can then rate the quality of those leads and we incorporate that information back into our marketing strategy. Closing the loop with the right information helps our system make smart marketing decisions.
Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.
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