If you're looking for a great way to pinpoint conversion issues or test landing pages then consider Eye Tracking. Eye Tracking is sophisticated technology which monitors eye movements of visitors (in a test environment) and through software can plot heat maps showing areas on a page which received the most attention. Here are 5 reasons why you should incorporate Eye Tracking into your search marketing strategy.

• Understand how customers interact with your site - What types of content do they find engaging? Are they missing any important calls to action?
• Test New Design Ideas - Eye Tracking is an excellent way to do a live A/B comparison using different layouts and conversion triggers.
• Test Premium/Affiliate Advertising - Help find the most important real estate on the page as well as discover how much attention visitors are giving to the ads
• Discover which features on your site are not being used - This includes things like Navigation, Forms, Conversion Triggers, Links etc...
• Enhance Site Experience - Help visitors find the content they are looking for and determine if they are confused by the navigation on your website.