More and more each day you probably see Google's custom search engine functionality appear on site's across the Internet. In fact, I have implemented the Google custom search engine on two of my own sites. If you are looking for a simple way to enhance your users' engagement level on your site then I recommend you take a closer look at Google custom search engine. Below are few of the top reasons I like it so much:
  • Giving users what they are used to: More than half the world prefers Google's search results and are comfortable interacting with the search box as well as the search results. Google Custom search engine provides the exact same search experience as but on YOUR site.

  • Building your own search engine is difficult: Have you ever tried designing your own site search functionality, it's definitely not simple. It's difficult to apply the same type of algorithms Google does so that you can sort your results smarter than just alphabetically. With the custom search engine the algorithms are applied for you and you gain all the benefits of the awesome performance.

  • Access to deeper content: Many sites on the Internet have some of their best content buried deep within their folder structure, the custom search engine allows your users to find that deep content within 1 click without getting frustrated and abandoning your site.

  • Access to new content, not a huge issue anymore: One previous draw back of Google Custom Search vs. a proprietary search was that Google took a little while longer to index newer content which made a given site's internal search results not as fresh. However, with the recent changes, your new content can be made available quicker by leveraging Google's XML sitemaps.

  • Customization: Google Custom Search Engine allows you to customize your configuration in many different ways including: look and feel of results, style of search box, placement of ads, sites to search within, ability to introduce AdSense, method of displaying results and refinement labels for popular website topics.

May 26, 2008

Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – and was voted #39th Most Influential Digital Marketer in North America – 2009 (see:


Creating your own custom search engine is not only difficult but again as rightly pointed out is not going to be as good in bringing out results as Google.

And its always better to have a Google Search Engine working on your website gives a PRO look to the website.

No need to reinvent the wheel I'd say.


For me it was an easy choice to introduce a search utility into a test concept based on the dual meaning of surfing and surfing the internet. Add Google AdSense and Analytics, and now I have a data engine for plotting my next move. No brainer.

I've used it and it's okay.
I hate that you have to wait for Google to reindex the site instead of being able to direct your site to be reindexed. Especially since my clients are paying for the service!

Hi LC,

Actually, if you update your Google XML Sitemap with your new pages they will begin to showup in your internal results before they are indexed in the regular Google Search results.


Also can you not monetise from Google's web results?

Its great that google is giving us a chance to use there algothrim in our websites. I want to know will the google custom search will effect the natural search results. If the website is indexed in google custome search will that reflect in google natural search engine. Can any one give some information on that.

I even have another question. is there any difference between Business google custom search and standard google custom search

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Search Engine Guide > Manoj Jasra > 5 Reasons to Leverage Google's Custom Search