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If you ever look on social media sites such as Digg, Delicious or Sphinn you'll notice that many of the most popular items that get submitted are lists. People seem to really appreciate the simplicity of lists and also have an easier time going throw their content, hence their immense popularity. In fact, I would have to say that 80% of my most popular articles on Sphinn have been lists. But what makes a good list? Below I have suggested 5 ways in which you can create a strong list which will provide added potential to get Sphunn or Dugg:

 

  1. Subject is Key: You can't simply create a popular list out any subject, for example, who would want to read the top 50 types of door knobs? Pick topics that will help people in their research, are "hot" in your industry and that are easy to relate to.
  2. How Many Items? Should you go top 5, 10 or top 100? I suggest you mix it up a little, if you're going to do 100 items in your list make sure you can keep your readers engaged for that long. If you're doing 3 or 5 make sure there is enough "meat" in your content.
  3. External Links: I find that if you link out to other websites within your list there is a better chance for your list to grow in popularity. The owner of the site you linked to will recognize the incoming link and potentially spread the word for you as well.
  4. Always Nice to Share: If you think you've outdone yourself with a great list then be sure to pass it around with to your colleagues as well as some notorious bloggers in your industry. Getting a prominent Sphinn or Digg user to vote for your story always helps too.
  5. Ever try Video? Lists are not only meant to be done in text so I suggest you add some flavor into your routine by putting out a list using video. Video is different, fun and allows you to share the inner actor in you.

Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

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Comments (3)

Manoj:

A useful list can have immense value, because many bloggers may link to it to provide value to their visitors and subscribers.

I just finished a list of the Top 101 Blog Directories & RSS Submission
Sites on my blog, http://TrafficNymphomaniac.com/#top

One of my motivations for establishing the list was that I got extremely annoyed by the amount of dead links on existing blog directory lists.
I got a lot of aggravation from waiting 30-60 seconds for pages to load
only to find that the links were dead.

Your point of using the social networking sites to publicize your lists is right on the money.

I've found that http://Onlywire.com is very useful in this regard.

Best of success,

Robert

I have to admit that your title was leading me to thinking in another direction. I actually like making lists, and I'm realizing that I haven't done it in a long time. And that's a nice idea about the links; I'll have to try that.

Hi Manoj,

Thanks for tipping us all on creating captivating lists :-)
I've tried to create one myself right here (in danish):

Mallorca.dk - ferie med fly og hotel

Best regards
Soren

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Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

Manoj also authors the blog, Web Analytics World, which features Manoj's insight on the Search Marketing and Web Analytics Industry.

Enquiro


Enquiro offers a complete solution for your business needs - everything from Organic SEM & SEO to managing your Sponsored SEM strategies (PPC). Enquiro also provides in-house research to help you build stronger Search Engine Marketing relationships through usability resolutions with your target market - leveraging technology to bridge the disconnect between intent and lead.

However, more than anything else, Enquiro knows the value of having a robust analytics solution to track and measure success.

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Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.