If you ever look on social media sites such as Digg, Delicious or Sphinn you'll notice that many of the most popular items that get submitted are lists. People seem to really appreciate the simplicity of lists and also have an easier time going throw their content, hence their immense popularity. In fact, I would have to say that 80% of my most popular articles on Sphinn have been lists. But what makes a good list? Below I have suggested 5 ways in which you can create a strong list which will provide added potential to get Sphunn or Dugg:


  1. Subject is Key: You can't simply create a popular list out any subject, for example, who would want to read the top 50 types of door knobs? Pick topics that will help people in their research, are "hot" in your industry and that are easy to relate to.
  2. How Many Items? Should you go top 5, 10 or top 100? I suggest you mix it up a little, if you're going to do 100 items in your list make sure you can keep your readers engaged for that long. If you're doing 3 or 5 make sure there is enough "meat" in your content.
  3. External Links: I find that if you link out to other websites within your list there is a better chance for your list to grow in popularity. The owner of the site you linked to will recognize the incoming link and potentially spread the word for you as well.
  4. Always Nice to Share: If you think you've outdone yourself with a great list then be sure to pass it around with to your colleagues as well as some notorious bloggers in your industry. Getting a prominent Sphinn or Digg user to vote for your story always helps too.
  5. Ever try Video? Lists are not only meant to be done in text so I suggest you add some flavor into your routine by putting out a list using video. Video is different, fun and allows you to share the inner actor in you.

April 28, 2008

Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)



A useful list can have immense value, because many bloggers may link to it to provide value to their visitors and subscribers.

I just finished a list of the Top 101 Blog Directories & RSS Submission
Sites on my blog, http://TrafficNymphomaniac.com/#top

One of my motivations for establishing the list was that I got extremely annoyed by the amount of dead links on existing blog directory lists.
I got a lot of aggravation from waiting 30-60 seconds for pages to load
only to find that the links were dead.

Your point of using the social networking sites to publicize your lists is right on the money.

I've found that http://Onlywire.com is very useful in this regard.

Best of success,


I have to admit that your title was leading me to thinking in another direction. I actually like making lists, and I'm realizing that I haven't done it in a long time. And that's a nice idea about the links; I'll have to try that.

Hi Manoj,

Thanks for tipping us all on creating captivating lists :-)
I've tried to create one myself right here (in danish):

Mallorca.dk - ferie med fly og hotel

Best regards

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Search Engine Guide > Manoj Jasra > 5 Tips for Captivating Lists