If you're an online retailer and you're looking to maximize this year's Christmas season then I suggest you check out Jessica Hupp's post at VirtualHosting.com because she has come up with over 50 ways that you can optimize your website for Christmas. From Landing Page Optimization to Usability to Analytics, she covers it all.

Read the entire post here. Here's a quick summary of their tips:


Usability

  1. Make it easy for buyers to find what they want
  2. Be sure everything works
  3. Be clear with errors
  4. Use descriptive headings
  5. Follow conventions
  6. Clearly identify the next step
  7. Use readable text


Landing Page

  1. Answer your customer’s question
  2. Create different landing pages


Checkout

  1. Make checkout easy for new customers
  2. Second Bite
  3. Make sure cart editing is easy
  4. Offer a progress indicator
  5. Keep payment options simple
  6. Offer total costs early


Copy

  1. Avoid excessive adjectives
  2. Use trigger words
  3. Use question-based headlines
  4. Make your copy “scannable”


Design

  1. Provide lots of photos
  2. Use text more than images
  3. Differentiate between significant and insignificant attributes
  4. Avoid “click here”
  5. Place important items in the upper left corner of your pages
  6. Don’t overload browsers
  7. Avoid banners
  8. Check for dead links
  9. Highlight just one thing
  10. Embrace white space
  11. Differentiate your site from others


Cross-selling

  1. Recommend products other customers like
  2. Don’t end the cross sell at the transaction
  3. Offer best-sellers


Trust

  1. Make your return policy easily available
  2. Offer assurance
  3. Prove there are real people behind your site
  4. Join trust groups and display their logos
  5. Use testimonials
  6. Back up statements with evidence
  7. Make yourself available
  8. Send out automated emails when contacted
  9. Offer alternate ordering methods
  10. Make it look like you have customers


Closing the Deal

  1. Create a sense of urgency
  2. Offer customer reviews
  3. Give an incentive


Tracking Tools

  1. Google Analytics
  2. StatCounter
  3. pMetrics
  4. Crazy Egg
  5. Site Meter
  6. Mint
  7. AWStats
  8. Opentracker

December 18, 2007





Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)






Comments(2)

Maybe she should've added in "Usability" a nice usable interface. I've been hitting a stone wall using my browser on various websites finding out they're not compatible with it.

coffee is closers or conversions

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Search Engine Guide > Manoj Jasra > 50 Tips for Christmas Website Optimization