6 Tips for Blogging in 2008

February 11, 2008 Comments (3)

Manoj Jasra

Manoj Jasra

Articles

Text Link Ads
AddThis Feed Button
AddThis Social Bookmark Button
The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. This doesn't surprise me because blogging is an excellent way to manage PR, offer technical support as well as interact with users. In 2008 Blogging will be about refining your content and applying strategies to help distinguish your blog from the thousands in your vertical. Below are 6 great tips from the past to help with your blogging strategy in 2008.

 
  • URL vs. Title: The URL of your post doesn't have to be the exact same as the title of your post. Creating a custom URL allows you to insert additional keywords which can benefit your post from a search engine perspective. Some blogging platforms such as WordPress allow you to define a custom URL for a post (also known as the post slug) whereas platforms such as Blogger construct the URL by taking the post's title word for word (it also applies a character limit for the URL). For platforms that don't allow custom naming I recommend creating a keyword rich title initially and then after posting, changing it to something enticing to draw in readers.
  • Interlinking of Top Posts / Hot Topics: As a blogger you will occasionally write a post which will considerably outperform your other posts OR you will blog about a hot topic in your industry which you hope will perform well in the search engines. For both cases, a good idea is to hard code keyword rich links to these posts on your blog's side bar or in your footer so that they receive added attention from search crawlers and readers.
  • Re-Ignite Past Posts: Staying on the topic of hot posts, it is often a good idea to keep the momentum rolling on popular topics by updating their content or adding 2nd and 3rd parts to the original post. What has worked well for me in the past is to create a 3 or 4 part series on a popular topic and then combine all the posts into a PDF which readers can download.
  • Yahoo/Google Finance: When writing about publicly traded companies it is a good idea to mention the company's full name or even their stock symbol. Many times these types of posts get aggregated into a given company's news section of their Google/Finance page which leads to more readers coming back to your blog.
  • The Importance of Variety: Offering posts which vary in length, topics, format (lists vs. news vs. opinion vs. interviews), or content type (images vs. video. vs text) can prolong the life of your readers. Mixing up your posts will keep your readers coming back rather than being bored by the same old content day after day.
  • Relationships with Companies/Bloggers: It is important to have relationships with companies or their PR firms because they will potentially release information to you before it goes to the public giving you an edge on your competition. Additionally, companies can offer you access to software/services during test periods before it is officially released. Relationships with other bloggers is key because they can help you spread the word on your most potent posts as well add value to your blog by guest blogging from time to time.

Related Entries

Comments (3)

Great tips - especially now that everyone is so hung up on mass producing lists for optimal social bookmarking results. Variety is the spice of life.

Posted by: Tom Beaton on February 11, 2008

Thanks for the reminder to revisit popular topics to keep the traffic coming back and using serial post to keep them coming back and back again.

Posted by: writeonbro on February 11, 2008

One more great posting you are sharing to us. I like these tips. "Interlinking of Top Posts / Hot Topics" this is the best technique to be able to update and make caching regularly for your blog. One suggestion from me, blogger should alway track their traffic by using analytics tools to know the traffic source, as we usual do for website.

Posted by: Suresh on February 16, 2008

Leave a comment

 


If you'd prefer, you can also subscribe without commenting by submitting your email address here:

Small Business Marketing Unleashed Conference Sponsors



Get Updates

weekly newsletter



See your site here - Sponsors

$100 in Free TLA's!
Increase your traffic and link popularity.

Adapt SEM
PPC Management Webinar

Sporge Directory
Affordable fast website submission.



Web Analytics World

Blogger Profile

Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools. Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics. Manoj also authors the blog, Web Analytics World, which features Manoj’s insight on the Search Marketing and Web Analytics Industry.

Enquiro

Enquiro offers a complete solution for your business needs - everything from Organic SEM & SEO to managing your Sponsored SEM strategies (PPC). Enquiro also provides in-house research to help you build stronger Search Engine Marketing relationships through usability resolutions with your target market - leveraging technology to bridge the disconnect between intent and lead. However, more than anything else, Enquiro knows the value of having a robust analytics solution to track and measure success.

Video Cast

Sage not only personally invites you to come hear him speak at Search Engine Guide's upcoming Small Business Marketing Unleashed Conference, but he also reviews some of the show's best features. He highlights the top of the industry speakers, the wide array of in-depth topics to be covered and the appropriate, yet really fun conference location.




Review Posts by Category
Review Posts by Author

www.flickr.com
items in Small Business Marketing Unleashed More in Small Business Marketing Unleashed pool

Search Engine Guide > Manoj Jasra > 6 Tips for Blogging in 2008

Manoj Jasra is currently the Director of Technology and SEO Expert at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

LinksGiving Web Directory

Search Engine Guide

Search marketing information for small business owners.

Small Business Brief

Fetching the best small business news.

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge.

Small Business Marketing Unleashed Conference

A different kind of small business marketing conference.

Small Business Answers

Home of our network.

Copyright © 1998 - 2008 K. Clough, Inc. All Rights Reserved. Privacy