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If you are the type of blogger who writes daily then it becomes important for you to post consistently because your readers begin to expect that from you.  However, what do you do when you're fresh out of ideas and still want to get something valuable out to your readers?


Below I have come up with 9 ways to help you keep your blog going:

  • Hot Industry Stories: Everyday you hear about acquisitions, mergers, companies releasing new technology/services or even executives getting fired. Unless you are one of the first blogs to cover these stories, it becomes somewhat useless to your readers. Rather, I recommend you add your personal perspective on the story as well as help your readers leverage the news by offering advice on how to apply it to to their own businesses.
  • Relationships with PR Firms: Try making relationships with PR firms who work for companies in your industry. It's a win/win situation, you get hot news off the press and the companies get publicity in exchange. As you become more authoritative, PR firms will begin to approach you first.
  • Google Hot Trends: This an excellent way to determine the buzz across the Internet, however you do have to apply your own filters per industry. Google Hot Trends also allows you to see a graphical trend on the level of interest for a given topic.
  • Correlating Common Interests: You probably enjoy other interests outside of your niche such as sports or politics, so why not bring something your other passions into your professional life? I like to sometimes use Google Trends, Technorati and Social Bookmarking to reference the NBA or sports playoffs.
  • Guest Bloggers: When you're completely out of new topics try leveraging guest bloggers to offer their thoughts on new topics. This gives you a little break and gives your readers some fresh perspective to digest. Guest bloggers can be people from your industry or even fellow employees. Make sure to prescreen your writers so they adhere to your high quality of content.
  • Reigniting Old Topics: Dig into your stats and figure out posts which have been historically popular (consider seasonality if appropriate) and then write an update to those posts explaining how strategies have changed or Part 2.
  • Credit Other Bloggers: In any given week there are dozens of posts and articles around your industry which people should definitely read. This is your opportunity to categorize these other posts and spread some link love. Both Search Engine Land and Marketing Pilgrim both do this on a regular basis.
  • Create a Compilation: Have you ever written 3 or 4 posts on the same topic which you think an organization can circulate around to it's employees, then try combining those posts and offer them in a PDF version.
  • Attend a Webinar: If you wanted you could probably attend 2 or 3 webinars everyday (and realistically 1 every 2 weeks) and for those who can't make it, provide a brief summary for them detailing the "nuggets" from the webinar.

Comments (3)

Hey Manoj, I love the last tip about attending webinars. What a great way to provide quality content as well as help out your blog readers/customers at the same time. Thanks for the tip!

Hai Manoj
I like your pleasant way of writing and the energy and value of your contents. Thank you for the highly informative articles and suggestions.

Some excellent ideas. Google Hot Trends seems like an excellent way to gauge whether or not people will find your post interesting.

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Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

Manoj also authors the blog, Web Analytics World, which features Manoj's insight on the Search Marketing and Web Analytics Industry.

Enquiro


Enquiro offers a complete solution for your business needs - everything from Organic SEM & SEO to managing your Sponsored SEM strategies (PPC). Enquiro also provides in-house research to help you build stronger Search Engine Marketing relationships through usability resolutions with your target market - leveraging technology to bridge the disconnect between intent and lead.

However, more than anything else, Enquiro knows the value of having a robust analytics solution to track and measure success.

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Manoj Jasra is currently the Director of Technology and Sr. Search Marketing Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.