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Google is planning on offering a free webinar on July 8th covering 3 of its most useful products: Google Analytics, Google Website Optimizer and Google Webmaster Tools. This trio of tools is key to the success of any business. Analytics, Landing Page & A/B testing and website configuration for organic insight are an absolute must even if you don't use Google products.
 
I personally like the multi tool webinar offering because it makes more sense seeing how multiple products integrate with each other. It's the synergy between the numerous components of the complete solution that truly allows a business to provide an optimum experience for their customers.
 
If you look at these 3 components, Analytics, Optimizer and Webmaster tools, you will notice a funnel type process developing.
 
  1. Webmaster tools help you configure your website so that you can acquire visitors
  2. Analytics gives you insight on what your visitors are doing on your website and where they are coming from.
  3. Website Optimizer helps businesses perfects the lead acquisition process and promotes a better user experience. Website optimizer has to be used in parallel with analytics so that you can really measure the success of your landing page tests.


Register to attend here. If you can't make that date, you'll be able to access an archived version of the presentation via the same registration URL. And lest you forget, you can always visit Google Webmaster Central to see everything Google offers to help you build and maintain your best site.


Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

Comments (10)

Interesting. I look forward to seeing how this goes - it always strikes me that there doesn't seem to be enough interconnection between Google's Webmaster Tools, Analytics, etc. Hopefully some Q&A and a bit of feedback might help realise a more centralised system.

Interesting. I look forward to seeing how this goes - it always strikes me that there doesn't seem to be enough interconnection between Google's Webmaster Tools, Analytics, etc. Hopefully some Q&A and a bit of feedback might help realise a more centralised system.

hey,

what place is this webinar gonna be .... ?? is it in India or US ??

Sounds Interesting. Looking forward to attend webinar

Nikhil,

It's in the US.

ooooh goodie.. Definitely looking forward to it. Thank you for letting us know about it.:)

As always this website is packed with great Search Engine Information and I'm excited to attend the webinar, information like this is fantastic for search engine marketers and I thank you for the info.

Good. I have forwarded to my friends and others.

I missed the Webinar. Do you know where I could access or download the Webinar archive? Thanks!

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Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

Manoj also authors the blog, Web Analytics World, which features Manoj's insight on the Search Marketing and Web Analytics Industry.

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Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.