Google is planning on offering a free webinar on July 8th covering 3 of its most useful products: Google Analytics, Google Website Optimizer and Google Webmaster Tools. This trio of tools is key to the success of any business. Analytics, Landing Page & A/B testing and website configuration for organic insight are an absolute must even if you don't use Google products.
 
I personally like the multi tool webinar offering because it makes more sense seeing how multiple products integrate with each other. It's the synergy between the numerous components of the complete solution that truly allows a business to provide an optimum experience for their customers.
 
If you look at these 3 components, Analytics, Optimizer and Webmaster tools, you will notice a funnel type process developing.
 
  1. Webmaster tools help you configure your website so that you can acquire visitors
  2. Analytics gives you insight on what your visitors are doing on your website and where they are coming from.
  3. Website Optimizer helps businesses perfects the lead acquisition process and promotes a better user experience. Website optimizer has to be used in parallel with analytics so that you can really measure the success of your landing page tests.


Register to attend here. If you can't make that date, you'll be able to access an archived version of the presentation via the same registration URL. And lest you forget, you can always visit Google Webmaster Central to see everything Google offers to help you build and maintain your best site.


June 27, 2008





Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)






Comments(10)

Interesting. I look forward to seeing how this goes - it always strikes me that there doesn't seem to be enough interconnection between Google's Webmaster Tools, Analytics, etc. Hopefully some Q&A and a bit of feedback might help realise a more centralised system.

Interesting. I look forward to seeing how this goes - it always strikes me that there doesn't seem to be enough interconnection between Google's Webmaster Tools, Analytics, etc. Hopefully some Q&A and a bit of feedback might help realise a more centralised system.

hey,

what place is this webinar gonna be .... ?? is it in India or US ??

Sounds Interesting. Looking forward to attend webinar

Nikhil,

It's in the US.

ooooh goodie.. Definitely looking forward to it. Thank you for letting us know about it.:)

As always this website is packed with great Search Engine Information and I'm excited to attend the webinar, information like this is fantastic for search engine marketers and I thank you for the info.

Good. I have forwarded to my friends and others.

I missed the Webinar. Do you know where I could access or download the Webinar archive? Thanks!

Here is the archived version:

http://googlewebmastercentral.blogspot.com/2008/07/google-trifecta-recording-now-available.html

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Search Engine Guide > Manoj Jasra > Attend the Free Webinar from Google