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Clicky web analytics has just released their own campaign and goal tracking. But these aren't your grandmother's campaigns and goals. No, there are two things that make their implementation very unique. Below is a sample of Clicky's campaign/goal tracking snapshot.



First, Clicky is a real time analytics service, which means you can monitor your goals and campaigns in real time as well. This is huge - you can make modifications to your campaigns and goals, and monitor the results instantly. If you your conversion rate drops through the floor, you'll know what you just did was bad, and you can revert the change or try something else. If you were just using something like Google Analytics, you wouldn't know what effect any of your changes had for at least a day - ouch!

Second, the goal funneling available goes beyond the restrictive "another page on your site" option. You can create goals funnels with campaigns, external search queries, and external domain referrals. That's pretty nifty.

More information:
Real time goal tracking
Real time campaign tracking

Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

Comments (2)

Siam Property Group based in Bangkok, Thailand offer residential and commercial properties to rent and buy. As a professional company, SPG is a member of CIPS (Certified International Property Specialist) and NAR (National Association Real Estate).

Nice tool. Also check out this one: clickaider.com

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Web Analytics World

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Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

Manoj also authors the blog, Web Analytics World, which features Manoj's insight on the Search Marketing and Web Analytics Industry.

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Enquiro offers a complete solution for your business needs - everything from Organic SEM & SEO to managing your Sponsored SEM strategies (PPC). Enquiro also provides in-house research to help you build stronger Search Engine Marketing relationships through usability resolutions with your target market - leveraging technology to bridge the disconnect between intent and lead.

However, more than anything else, Enquiro knows the value of having a robust analytics solution to track and measure success.

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Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.