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"With the help of Dennis Mortensen and the IndexTools team, we setup a more disciplined test. In this test, we placed Javascript both at the top and the bottom of the web pages for two sites (Tool Parts Direct and City Town Info).
The scripts were basically identical, except they fed their data into 2 different IndexTools accounts. This allowed us to more accurately measure the impact of placement on counting of visitors to the site. While we implemented the two scripts site wide, we focused our analysis on the Page Views to the home page."
Suggested Action(s)
"Our suggestion would be that if your page load is normally pretty snappy (total page load time of under 3 or 4 seconds), then keep your Javascript at the bottom, and remove any risk related to analytics vendor downtime. The small loss of data you see in this scenario should not be a significant factor in the value of your analytics data.
But, if your page load time is a bit slower (4 seconds or more), you may want to consider placing your analytics Javascript at the top of your web page. Your data loss will be larger, and also the nature of the lost data may start to differ."
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Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
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