Ever since I started blogging I have noticed that Yahoo! has provided abnormally low number of search engines referrals to my blog. Over the last 4 months, the number of Yahoo! referrals in relation to all search engine referrals to my blog has been 2% whereas Google's share is over 80%. So why is Yahoo! so low? Well, it could be because of the niche I'm in and my visitors tend to primarily use Google. Or is it because my blog is hosted on a blogspot sub-domain and Yahoo! assigns it very low relevancy in its search algorithm. I asked Matt Cutts his thoughts on this at the Google Dance at SES San Jose and he wasn't quite sure what the reason was and he hoped that Yahoo! wasn't purposely applying a low relevancy filter to blogspot addresses.

I ran a quick search engine ranking test for my top referring keywords for Google vs. Yahoo! and noticed that most of the top rankings were at Google and for more than 50% of the keywords my blog was outside the top 30 at Yahoo!

KeywordRank at Google Rank at Yahoo
actionsource3>30
analytics comparison13
clickdensity18>30
clicktracks9>30
david cancel89
digg apps4>30
embed audio12>30
facebook vs orkut2>30
how google makes money629
kpi9>30
manoj jasra11
noindex nofollow515
omniture actionsource316
omniture flash tracking1>30
orkut vs facebook3>30
seo conference san jose1214
ses conference8>30
ses san jose16>30
ses san jose 200716>30
troy bolton15>30
ultimate web analytics12
web analytics16>30
web analytics and search marketing14
web analytics blog10>30
web analytics comparison11
websidestory25>30
webtrends11>30
yahoo api7>30
yahoo search api520

August 30, 2007





Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)



Comments(13)

I don't have the same problem now, but Yahoo took longer to rank a blog when it started out

Yahoo is very slow to update blog rankings/listings

I like it when someone one in SEO can actually back up their point of view. I read so much that is only speculation. This was very refreshing!

Interesting post! I never really pay attention to which search engines my visitors come from, I just look at the terms. I wonder if there's any similar patterns..

I guess I am just looking for the 20-25% market share of referrals that Yahoo typically provides. For now Google is doing the enough for the both of them.

Can you blame me for wanting more traffic :)

I'm new to the world of blogging and am trying to work out how to determine where my visitors come from?

Blogspot doesn't provide any logs (as far as I know), so how do you guys know where your visitors are coming from?

Any help much appreciated.

Thanks

Giz

ggalor (at) yahoo (dot) com

Hi Giz,

Try putting some Google Analytics code onto your blogger template. You can find it here: http://www.google.com/analytics.

I, too, suffer from LYR (low Yahoo referrals). Comparing Google to Yahoo, the percentages are about 90%-10% with Google supplying the larger number. It could be a subdomain blog thing, but just not sure. The pattern seems to follow my other sides, i.e., softwareenginneringjobs.net as well. I have to believe it could be as simple as nobody uses Yahoo search anymore.

***To the person looking to get great website stats, while I use Google
Analytics, I find gostats.com to be quicker and easier for data review.***

I was just looking at my site statistics. It's about 90% Google / 10% Yahoo search.

My site is hosted on blogpost also, and it's been around since early last year. Granted, I also get infrequent hits from MSN, AOL, ASK, etc...

Blogger is currently experiencing intermittent performance issues that may affect publishing, editing, and the autosave feature for some users.

------------------------------------------

kesha

internet marketing

Does anyone know if Blogger is still experiencing intermittent performance issues? This can be quite frustrating, especially when you have spent a great deal of time building your blog for your clients.

Blogspot doesn't provide any logs (as far as I know), so how do you guys know where your visitors are coming from .you can more information from this.
http://www.cyberdesignz.com/

It's crazy. I have had a Blogger blog for a year, and Yahoo just won't pick it up. I have tried adding an rss feed to My Yahoo. I have submitted my blog url to Yahoo quite a few times. Looks very suspect to me...?. There are virtually no direct url links coming up on Yahoo. No problem with aol, and other engines. In my stats, there are zilch yahoo referrals. if this is deliberate it sucks.

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Search Engine Guide > Manoj Jasra > Does Yahoo Have Issues with Blogspot Blogs?