Ever since I started blogging I have noticed that Yahoo! has provided abnormally low number of search engines referrals to my blog. Over the last 4 months, the number of Yahoo! referrals in relation to all search engine referrals to my blog has been 2% whereas Google's share is over 80%. So why is Yahoo! so low? Well, it could be because of the niche I'm in and my visitors tend to primarily use Google. Or is it because my blog is hosted on a blogspot sub-domain and Yahoo! assigns it very low relevancy in its search algorithm. I asked Matt Cutts his thoughts on this at the Google Dance at SES San Jose and he wasn't quite sure what the reason was and he hoped that Yahoo! wasn't purposely applying a low relevancy filter to blogspot addresses.
I ran a quick search engine ranking test for my top referring keywords for Google vs. Yahoo! and noticed that most of the top rankings were at Google and for more than 50% of the keywords my blog was outside the top 30 at Yahoo!
|Keyword||Rank at Google||Rank at Yahoo|
|facebook vs orkut||2||>30|
|how google makes money||6||29|
|omniture flash tracking||1||>30|
|orkut vs facebook||3||>30|
|seo conference san jose||12||14|
|ses san jose||16||>30|
|ses san jose 2007||16||>30|
|ultimate web analytics||1||2|
|web analytics and search marketing||1||4|
|web analytics blog||10||>30|
|web analytics comparison||1||1|
|yahoo search api||5||20|
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
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