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Engage Readers with Sketchcasting

July 25, 2007 Comments

Manoj Jasra

Articles

Sketchcasting is basically podcasting with a whiteboard. Rather than publishing content through text or audio, authors express their ideas on a whiteboard (through video). I think this method of conveying thoughts and ideas to your audience is very effective because it will engage readers at whole a new level. People who learn better through the use of visuals will instantly be stimulated.

Sample ideas which can be expressed through Sketchcasting include:

Math Problems
Sales/Marketing Presentations (alternative to PowerPoint)
Football Plays
Storyboarding
Pseudocode for Programmers

Below is a sample Sketchcast created by Richard Ziade

Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

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Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

Manoj also authors the blog, Web Analytics World, which features Manoj's insight on the Search Marketing and Web Analytics Industry.

Enquiro offers a complete solution for your business needs - everything from Organic SEM & SEO to managing your Sponsored SEM strategies (PPC). Enquiro also provides in-house research to help you build stronger Search Engine Marketing relationships through usability resolutions with your target market - leveraging technology to bridge the disconnect between intent and lead.

However, more than anything else, Enquiro knows the value of having a robust analytics solution to track and measure success.

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Search Engine Guide Blog

Engage Readers with Sketchcasting

Manoj Jasra

Video Cast