In the past I have discussed how to create Successful Facebook groups
, however I still find the regular (non sponsored) Facebook groups very limited. Below is my personal wish list for Facebook Groups:
April 8, 2008
Themes: From a branding perspective it would be very useful if you could apply some formatting to an individual Facebook Group. There is an option to insert a logo/banner for your group but it simply doesn't cut it.
Feeds: I bet many companies and bloggers would love the ability to post an RSS feed of their latest posts or news stories inside their Facebook group rather than having to use "posted items." Additionally, your community should also be able to subscribe to your RSS Feed.
Ratings: Posted Items can be useful in helping spread the word about useful industry news items to your community, however it would be even more useful if your community could rate the usefulness of a given item so that you could provide them with more from the same topic.
Analytics: I have been asked this many times before, Is there Analytics for Facebook Groups? Ideally I would love to see a dashboard which showed users' time within your Facebook group, interactions with the wall, interactions with the posted items, new visitors, geographical break down of users and attrition rates.
Surveys: It would be very cool if you could host surveys inside your Facebook group, allowing you to poll targeted members on topics related to your industry, your company or your content.
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)