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In the past I have discussed how to create Successful Facebook groups, however I still find the regular (non sponsored) Facebook groups very limited. Below is my personal wish list for Facebook Groups:

  • Themes: From a branding perspective it would be very useful if you could apply some formatting to an individual Facebook Group. There is an option to insert a logo/banner for your group but it simply doesn't cut it.

  • Feeds: I bet many companies and bloggers would love the ability to post an RSS feed of their latest posts or news stories inside their Facebook group rather than having to use "posted items." Additionally, your community should also be able to subscribe to your RSS Feed.

  • Ratings: Posted Items can be useful in helping spread the word about useful industry news items to your community, however it would be even more useful if your community could rate the usefulness of a given item so that you could provide them with more from the same topic.

  • Analytics: I have been asked this many times before, Is there Analytics for Facebook Groups? Ideally I would love to see a dashboard which showed users' time within your Facebook group, interactions with the wall, interactions with the posted items, new visitors, geographical break down of users and attrition rates.

  • Surveys: It would be very cool if you could host surveys inside your Facebook group, allowing you to poll targeted members on topics related to your industry, your company or your content.

Comments (2)

Can't say anything other than that I totaly agree with you. Even the most basic functions like searching for members is missing. That really pisses me of when I have more than 10 000 members in one of my group and I really want to kick out this one guy.

And surveys, that would be really awesome.

Hi Kenneth,

You're right in that the basic search functionality and management of users is quite lacking in Facebook. It makes it difficult to leverage such a valuable community of users.

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Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

Manoj also authors the blog, Web Analytics World, which features Manoj's insight on the Search Marketing and Web Analytics Industry.

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Manoj Jasra is currently the Director of Technology and Sr. Search Marketing Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

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