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comScore recently released its Search Engine rankings for the month of October 2007 in the US and the results favor Google which is up 1.5% from last month. Both Microsoft and Yahoo showed decreases in search market share while ASK held steady at 4.7%.
|
comScore Core Search Report* |
||||
|
Core Search Entity |
Share of Searches (%) |
|||
|
Sep - 07 |
Oct -07 |
Point Change Oct-07 vs. Sep-07 |
||
|
Total Core Search |
100.0% |
100.0% |
0.0 |
|
|
Google Sites |
57.0% |
58.5% |
1.5 |
|
|
Yahoo! Sites |
23.7% |
22.9% |
-0.8 |
|
|
Microsoft Sites |
10.3% |
9.7% |
-0.6 |
|
|
Ask Network |
4.7% |
4.7% |
0.0 |
|
|
Time Warner Network |
4.3% |
4.2% |
-0.1 |
|
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
October U.S. Expanded Search Rankings
In the October 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with approximately 7.5 billion searches. Yahoo! Sites ranked second with nearly 2.6 billion searches, followed by Microsoft Sites (1 billion), Time Warner Network (905 million) and Ask Network (493 million). Ask.com saw particularly strong growth, gaining nearly 23 percent in search query volume versus September, while Facebook.com entered the ranking at number 9 with 152 million searches.
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comScore Expanded Search Query Report |
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|
Expanded Search Entity |
Search Queries (MM) |
|||
|
Sep-07 |
Oct-07 |
Percent Change Oct-07 vs. Sep-07 |
||
|
Total Expanded Search |
13,018 |
14,457 |
11.1% |
|
|
Google Sites |
6,593 |
7,468 |
13.3% |
|
|
|
5,388 |
6,184 |
14.8% |
|
|
YouTube/All Other |
1,205 |
1,284 |
6.5% |
|
|
Yahoo! Sites |
2,381 |
2,577 |
8.2% |
|
|
Yahoo! |
2,346 |
2,538 |
8.2% |
|
|
All Other |
35 |
39 |
11.4% |
|
|
Microsoft Sites |
999 |
1,044 |
4.5% |
|
|
MSN-Windows Live |
966 |
1,007 |
4.2% |
|
|
Microsoft/All Other |
33 |
37 |
12.1% |
|
|
Time Warner Network |
843 |
905 |
7.4% |
|
|
AOL |
397 |
433 |
9.1% |
|
|
Mapquest/All Other |
446 |
472 |
5.8% |
|
|
Ask Network |
445 |
493 |
10.8% |
|
|
Ask.com |
226 |
277 |
22.6% |
|
|
MyWebSearch.com/ All Other |
219 |
216 |
-1.4% |
|
|
Fox Interactive Media |
492 |
483 |
-1.8% |
|
|
MySpace |
483 |
475 |
-1.7% |
|
|
All Other |
9 |
8 |
-11.1% |
|
|
eBay |
445 |
472 |
6.1% |
|
|
Craigslist.org |
197 |
214 |
8.6% |
|
|
Facebook.com |
N/A |
152 |
N/A |
|
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Amazon Sites |
138 | |||
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Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
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