Google's vision of creating open platforms for both OpenSocial (using a single API) and Android (Open Handset Alliance) is absolutely genius. Not only does it help Google competitively but it also helps create a stronger user experience and a strong support community. Here are some of the major benefits to open platforms such as OpenSocial and Android:

  • User Experience: Allowing developers to design applications on top of your platform provides the ability for users to have unique experiences tailored specifically for them. From a mobile perspective there will now potentially be a thousand different versions of the same operating system each tweaked slightly so that it fits the owners needs. Furthermore it will allow people to share the coolest parts of their user experience across all networks.
  • Standardization: With numerous partners involved in both OpenSocial and Android, developers have a standardized way of creating applications for users without having to worry about platform. The standard platform also helps define documentation, procedures and application sharing.
  • Cost: Open platforms always tend to be far less expensive than mainstream/off the shelf products. With platforms such as Android in place, users will notice a cut in cost compared to hand helds operating systems like Windows Mobile and Palm OS.
  • Innovation: Giving developers the access to such powerful and flexible platforms will encourage increased innovation as they compete to develop the next killer application.
  • Support: Open Platforms (1 common base) equals Thousands of Developers which equals the amount of support available for applications and configuration that are built on top of the platform.

The one thing that might raise some concern is what will happen with the quality of products with the amount of applications that will likely be developed and the power completely in the hands of the users to install them. I would hate to see an uproar due to privacy or security concerns .

November 6, 2007

Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – and was voted #39th Most Influential Digital Marketer in North America – 2009 (see:

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Search Engine Guide > Manoj Jasra > Google Does it Right with Open Platforms