December 10, 2007 Comments (8)
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Over the last year I have really noticed a decrease in the time it takes Google to index pages, specifically articles and blog posts. Pages being indexed used to take days and then hours and now I am noticing minutes. This is without being logged into my Google Account.
Earlier this year I got the chance to attend Google's Searchology where they announced the integration of Universal Search results and later that afternoon I sat at the same table as Larry Page where he elaborated that Google would eventually like to be indexing instantaneously. Larry's vision was to index content as a user was writing his/her blog post/article. It often feels like that's how fast Google is beginning to index content, see the examples below:
In this first example, my post on Omniture's eVar size was indexed in Google in about 20 minutes.
Below is a post on Mobile Analytics which was literally indexed in less than 10 minutes after being posted on Blogger.
This just goes to show the advantages of building a reputable, white hat website because not only is your content simply online, now within minutes your content is ready to be the answer for hundreds/thousands of people's queries.
Manoj Jasra has been in the Internet Marketing industry since 2002, he currently leads Internet Marketing Strategies at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. Manoj provides business consulting through his company Jasra Inc and authors one of the leading Online Marketing/Analytics blogs: Web Analytics World.
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