July 16, 2007 Comments
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Considering Google uses A/B testing to optimize the performance of their pages, shouldn't all site owners do the same? If you haven't noticed, Google's Gmail home page has been running a small A/B test to help promote new Gmail sign-ups. In Google's case, they are running an A/B/C/D/E test.
Gmail's test consists of random sign-up buttons all with unique messaging which will help Google select the most enticing version in terms of new user registrations. Below are 5 different samples Google is using for Gmail registrations:




Setting up an A/B test is fairly straightforward and here somethings worth considering if you want to setup one of your own:
Manoj Jasra has been in the Internet Marketing industry since 2002, he currently leads Internet Marketing Strategies at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. Manoj provides business consulting through his company Jasra Inc and authors one of the leading Online Marketing/Analytics blogs: Web Analytics World.
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