Considering Google uses A/B testing to optimize the performance of their pages, shouldn't all site owners do the same? If you haven't noticed, Google's Gmail home page has been running a small A/B test to help promote new Gmail sign-ups. In Google's case, they are running an A/B/C/D/E test.

Gmail's test consists of random sign-up buttons all with unique messaging which will help Google select the most enticing version in terms of new user registrations. Below are 5 different samples Google is using for Gmail registrations:

gmail1.gif

gmail2.gif

gmail3.gif

gmail4.gif

gmail5.gif

Setting up an A/B test is fairly straightforward and here somethings worth considering if you want to setup one of your own:

  • Select one element on a landing page or conversion page and focus your testing on that element
  • Determine how many different versions of that element you'd like to test.
  • Each version of the element will need to be served up randomly to users and Javascript (or other scripting languages) is an excellent way to do this. Furthermore each element will have to be given equal amount of page views.
  • Analytics is very important because you need to be able to track the number of page views to each 'version' as well as the amount of conversions each 'version' delivered.
  • Create a dashboard for yourself comparing the performance of the different 'versions.'
  • Run the test long enough so that you have ample data to make a decision on which 'version' to go with.
  • Repeat the A/B test process because there is always room for improvement.


July 16, 2007





Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)








Search Engine Guide > Manoj Jasra > Google Using A/B Testing with Gmail Sign-ups