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Considering Google uses A/B testing to optimize the performance of their pages, shouldn't all site owners do the same? If you haven't noticed, Google's Gmail home page has been running a small A/B test to help promote new Gmail sign-ups. In Google's case, they are running an A/B/C/D/E test.

Gmail's test consists of random sign-up buttons all with unique messaging which will help Google select the most enticing version in terms of new user registrations. Below are 5 different samples Google is using for Gmail registrations:

gmail1.gif

gmail2.gif

gmail3.gif

gmail4.gif

gmail5.gif

Setting up an A/B test is fairly straightforward and here somethings worth considering if you want to setup one of your own:

  • Select one element on a landing page or conversion page and focus your testing on that element
  • Determine how many different versions of that element you'd like to test.
  • Each version of the element will need to be served up randomly to users and Javascript (or other scripting languages) is an excellent way to do this. Furthermore each element will have to be given equal amount of page views.
  • Analytics is very important because you need to be able to track the number of page views to each 'version' as well as the amount of conversions each 'version' delivered.
  • Create a dashboard for yourself comparing the performance of the different 'versions.'
  • Run the test long enough so that you have ample data to make a decision on which 'version' to go with.
  • Repeat the A/B test process because there is always room for improvement.


Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

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Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

Manoj also authors the blog, Web Analytics World, which features Manoj's insight on the Search Marketing and Web Analytics Industry.

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Enquiro offers a complete solution for your business needs - everything from Organic SEM & SEO to managing your Sponsored SEM strategies (PPC). Enquiro also provides in-house research to help you build stronger Search Engine Marketing relationships through usability resolutions with your target market - leveraging technology to bridge the disconnect between intent and lead.

However, more than anything else, Enquiro knows the value of having a robust analytics solution to track and measure success.

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Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.