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In mid July we mentioned that Google's Gmail was doing some A/B testing to help drive more Gmail registrations. During the test we noticed at least 5 or 6 different types of messaging to help lure new users to sign up. The messaging include phrases such as "Start Fresh," "Sign up for Gmail," "Pick a Name," etc...However we believe the test must be pretty close to completion as we have noticed "Pick a Name" with a dark blue background appearing fairly consistently.

gmail-a-btest.jpg

If you are going to attempt some A/B testing of your own (which we definitely recommend) here are some things worth considering:

- Have you selected an appropriate segment of your page to test?
- Do you have a goal in mind for the outcome of the test?
- Do you have the ability to randomly display the 'A' and 'B' versions of the selected segment
- Have you implemented Web Analytics tracking?
- Will your web analytics software be able to help you measure the performance of your A/B test
- Specifically, will your web analytics software be able to correlate conversions back to your A/B test?

Resource: A/B Testing Case Study


Comments (2)

Does keyword density,KEI affect the ranking of a site?

Hi Jitendra,

Sorry, I missed your comment from earlier. But yes keyword density does affect the ranking of your site but it's a small piece to the puzzle which includes, website theme, incoming links, internal linking, content relevancy, strength of competitors, etc....

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Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

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Manoj Jasra is currently the Director of Technology and Sr. Search Marketing Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.