Bango today published a practical, 'how to' white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The "Mobile advertising for newbies" white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.

The white paper is available as a free download at www.bango.com/whitepaper and is written by mobile guru Peggy Anne Salz who is chief analyst and publisher of MSearchGroove.com.

To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim (mobislim.wap.com) which is a light-hearted look at slimming diets. Marketers can also visit the accompanying Mobislim blog (mobislim.wordpress.com) to see the three campaigns cited in the white paper. As the white paper is just the beginning of an ongoing investigation into mobile advertising, details of further ad campaigns will be detailed on the Mobislim blog and it's here that people can feedback their own experiences.

"It has been said recently that the size of the mobile advertising market will likely underwhelm us in the near-term and overwhelm us in the mid to long-term," said Peggy Anne Salz of MSearchGroove.com. "The market is clearly poised for significant growth, but only if the long tail of advertisers and publishers can get on board. They need a roadmap and this is why it's critical to have a 'how-to' white paper at this juncture."