January 10, 2008 Comments (4)
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The Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/, today announced top line findings from its first-ever survey of in-house SEM job salary compensation. I had a chance to chat with Duane Forrester, co-chair of SEMPO's in house committee, about the findings from the survey.
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A cross section of global entry level, mid and upper level, in-house managers and in-house analysts completed the online survey during the fall of 2007. There were 656 completed surveys, a strong market response to this inaugural project. The survey was open to all in-house SEM professionals - working in organic or paid search. SEMPO membership was not a requirement to take the survey.
Below are the questions I posed to Duane Forrester:
Manoj Jasra has been in the Internet Marketing industry since 2002, he currently leads Internet Marketing Strategies at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. Manoj provides business consulting through his company Jasra Inc and authors one of the leading Online Marketing/Analytics blogs: Web Analytics World.
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