AddThis Feed Button
AddThis Social Bookmark Button

The Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/, today announced top line findings from its first-ever survey of in-house SEM job salary compensation. I had a chance to chat with Duane Forrester, co-chair of SEMPO's in house committee, about the findings from the survey.


powered by ODEO

A cross section of global entry level, mid and upper level, in-house managers and in-house analysts completed the online survey during the fall of 2007. There were 656 completed surveys, a strong market response to this inaugural project.  The survey was open to all in-house SEM professionals – working in organic or paid search. SEMPO membership was not a requirement to take the survey.

Below are the questions I posed to Duane Forrester:

  • What was the motivation behind doing the survey?
  • Can you talk a little bit about the demographics of the survey: experience, position etc...
  • Were you surprised to see individuals are already measuring budgets of over $200,000 monthly?
  • Do you have any thoughts on what you see in future trends in-terms of in house SEO - specifically regarding salaries and the amount of companies bringing SEO in house?
  • What is the likelihood of a person being able to get a 6 figure job in Search Marketing?


Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

Comments (1)

This was an interesting post. A big question I've had as I've been looking at the move from e-business over traditional personal business is the death of customer relations. We do this great analysis, which is of course useful in certain ways, but what are these search engine companies doing for objectivity, ease of use, and other problems facing e-business. I recently read a book
by the President of MindShare, and analytics company that focuses on customer service for both e- and traditional businesses. It offered some interesting insights.

Leave a comment

 



If you'd prefer, you can also subscribe without commenting by submitting your email address here:

Get Updates

weekly newsletter




SEO Image SEO Company
Effective Internet Marketing & SEO services.

Web Hosting
Windows Hosting and Linux Hosting

Skaffe.com Directory
Established quality website directory.

Cheap Submission Services
Quality SEO services, dirt cheap prices.



Web Analytics World

Blogger Profile

Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

Manoj also authors the blog, Web Analytics World, which features Manoj's insight on the Search Marketing and Web Analytics Industry.

Enquiro


Enquiro offers a complete solution for your business needs - everything from Organic SEM & SEO to managing your Sponsored SEM strategies (PPC). Enquiro also provides in-house research to help you build stronger Search Engine Marketing relationships through usability resolutions with your target market - leveraging technology to bridge the disconnect between intent and lead.

However, more than anything else, Enquiro knows the value of having a robust analytics solution to track and measure success.

Video Cast

Sage Lewis Video

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.



www.flickr.com

Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

LinksGiving Web Directory