The Search Engine Marketing Professional Organization (SEMPO),, today announced top line findings from its first-ever survey of in-house SEM job salary compensation. I had a chance to chat with Duane Forrester, co-chair of SEMPO's in house committee, about the findings from the survey.

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A cross section of global entry level, mid and upper level, in-house managers and in-house analysts completed the online survey during the fall of 2007. There were 656 completed surveys, a strong market response to this inaugural project.  The survey was open to all in-house SEM professionals - working in organic or paid search. SEMPO membership was not a requirement to take the survey.

Below are the questions I posed to Duane Forrester:

  • What was the motivation behind doing the survey?
  • Can you talk a little bit about the demographics of the survey: experience, position etc...
  • Were you surprised to see individuals are already measuring budgets of over $200,000 monthly?
  • Do you have any thoughts on what you see in future trends in-terms of in house SEO - specifically regarding salaries and the amount of companies bringing SEO in house?
  • What is the likelihood of a person being able to get a 6 figure job in Search Marketing?

January 10, 2008

Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – and was voted #39th Most Influential Digital Marketer in North America – 2009 (see:


This was an interesting post. A big question I've had as I've been looking at the move from e-business over traditional personal business is the death of customer relations. We do this great analysis, which is of course useful in certain ways, but what are these search engine companies doing for objectivity, ease of use, and other problems facing e-business. I recently read a book
by the President of MindShare, and analytics company that focuses on customer service for both e- and traditional businesses. It offered some interesting insights.


Great post! I'm also seeing more specialized SEM/SEO roles. There seem to be a lot of niche opportunities out there.

This is great stuff Manoj - I just posted the data from my own survey that had just over 1000 responses from in-house and agency SEO's. Do you have a link to SEMPO's results I can add to my post?


Hi ,

I am in internet marketing and would like to know about salery should be asked after 3 year of experience.

Hi ,

I have around 5 years exp. in search engine optimization solution. What salary should I expect from organization.

I read an article that this survey was open to all in-house SEM professionals working in organic or paid search. Well they need to be realistic about their careers and plan as they would for any viable career opportunity.

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