Real Time information on Google is even better searchable. For certain queries, you can actually replay the conversation about a topic. I think this may be the only searchable, replay-able, public archive of tweets.
[Manoj]: What feature of Webmaster tools is your favorite?
[Maile Ohye]: Picking a favorite feature is pretty difficult for me. It's like picking my favorite niece (I love them all!). One feature I definitely feel goes under-recognized, though, is HTML suggestions. HTML suggestions tells you what pages have duplicate HTML titles and meta descriptions (which are often used in your snippet).
This is actionable data. In getting a handle on whether your site has duplicate content, I'd first run a few site: queries, like [site:googlewebmastercentral.blogspot.com microformats], to see if Google had serve-time filtered duplicate results. Next, I'd go straight to HTML suggestions. Pages with duplicate titles and snippets are likely complete duplicate content.
At SES New York a few months ago, I gave a more in-depth presentation on duplicate content, multiple sites, and how to address the issues. I'll try to film that presentation in mid-June (when I'm back from the SES Toronto keynote), and I'll write a related post on our Webmaster Central Blog just in case people find the information useful.
[Manoj]: For a brand new site, would a site owner see quicker indexation of their site with an XML sitemap vs. without?
[Maile Ohye]: An XML Sitemap is a great way to maximize your site's exposure to our crawlers. Once crawled, your site can be indexed. Once indexed, your site can be returned to users in search results. So yes, submit a Sitemap if you can.
Furthermore, when you submit a Sitemap, Webmaster Tools then displays the number of URLs from your Sitemap that are indexed. Win-win.
[Manoj]: What types of improvements are you guys hard at work at?
[Maile Ohye]: As for improvements, Webmaster Tools Message Center is only going to get better. If you're a verified site owner, I'd recommend setting up email forwarding of our messages. We currently notify site owners of certain violations of our webmaster guidelines, or when we crawl infinite spaces, or information about malware on their site.
Having a communication channel between us at Google and the opted-in, verified owner of a site has truly huge potential. Excitement mounts... music quickens... stay tuned!
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
Copyright © 1998 - 2014 K. Clough, Inc. All Rights Reserved. Privacy