Last week I had the opportunity to catch up with Michel Leconte, CEO of SEO Samba. During our chat I was able to get Michel's insight into SEO Samba's Organic Search Management platform - check out our conversation below:

[Manoj]: Can you provide us with a quick background on your Organic search management platform, SEO Samba?

[Michel Leconte]: SEO Samba maximizes web site performance with search engines and other "free-to-play" digital marketing channels. SEO Samba is a SEO Software provided As A Service (SAAS). Web marketers and SEO professionals deploy and enforce best practices from a single point rather than manually coding these evolving best practices into each of these sites while hoping that end-users will not gradually undo these practices. SEO Samba facilitates execution and maintains the integrity of best practices while letting expert users adapt their best practices to changes in algorithms. In addition, SEO Samba provides an optimized distribution framework for information along with automation and alignment rules to make it very cost effective to successfully market through search engines starting with Google, but also social applications, news, blogs, video, all "free" but crowded channels.

[Manoj]: What type of user is your platform targeted towards?

[Michel Leconte]: Our target end-user is the business to business, or service to consumer oriented websites. Thanks to our unique cloud-based architecture, and ability to leverage and truly take advantage of end-users business scale, it is also particularly well-suited to large network of websites such as franchises or affiliates networks. In addition, SEO Samba's expert levels features which enable dissemination & execution of best practices across an entire client pool, and look & feel plus URL customization capability, makes it very friendly for SEO services firms, and SEO experts to use. We have also seen traditional advertising agencies & web designers use SEO Samba to develop a credible expertise in SEO and a new or improved service offering in the process. Last, thanks to its Google news optimized module which integrates with email marketing, RSS, and other channels, I think that SEO Samba is a must for online PR firms and online reputation management companies.
[Manoj]: If you could only mention the top 3 benefits of SEO Samba's platform, what would they be?

[Michel Leconte]: Scale, Scale and Scale.
Right now, there is no sizeable economy of scale; marketers and SEO consultants have to expand a similar amount of time every time they optimize a site. Then they have to define a strategy and optimize linking across these properties..

On the other hand with SEO Samba, the more websites you have, the easier it is to rank them high with search engines: Define best practices once, execute across any number of clients, projects and websites, and leverage automatically linking and marketing opportunities all over. And as SEO is a process and not a one time shot, anytime you refine positioning and content of pages and websites, SEO Samba re-construct titles, headers, deep-links, to align all your factors.

[Manoj]: How important is it for organizations to add some focus to SEO at this time in order to save money on other online mediums?

[Michel Leconte]: Generally speaking, SEO has the best measurable ROI I have seen of all offline/online marketing channels I came across. However, it is a process, an investment for the future, not an endeavor that brings instant gratification like PPC does. If you oppose it to other online medium, first you need to have all ducks in the row measuring specific channel's ROI for both online and offline conversions. In doing so, you're setting the foundation for your business case, how much investment now vs. how much in future savings am I targeting? If you correlate these numbers to your rankings, traffic potential and your actual traffic per keyword you then can evaluate how much a concentrated effort on SEO is worth to you.

[Manoj]: What is the cost of SEO Samba's organic platform?

[Michel Leconte]: SEO Samba is priced at $99/month/domain/unlimited users with a month-to-month contract. Digressive pricing is available for professionals based on volume, and a free unlimited trial is offered. We also offer discounted professional services through our partners and directly to professionals. You can find all details here in our signup page, and by contacting our sales team in the EU or US. More information available here:

Check out SEO Samba at SES NY 2009.

March 17, 2009

Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – and was voted #39th Most Influential Digital Marketer in North America – 2009 (see:

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Search Engine Guide > Manoj Jasra > Interview: Michel Leconte, CEO of SEO Samba