[Manoj]: What are some elements that are often over looked by organizations when applying optimization on a blog?
[Lee Odden]: Few companies think to create a keyword glossary for their blog. Even when they do, they tend to focus on keyword research through regular search activities as reported by Keyword Discovery or Wordtracker. Blogs should also factor in keyword research based on social media, such as keywords used in comments, tags and links from blog posts.
Unique title tags from the post title, in the body copy and anchor text links to older posts are all good opportunities for blog SEO. Planning, writing and promoting "linkable" blog posts are often overlooked as a way to attract inbound links from other blogs and increasingly, from mainstream media sites that publish blogs.
[Manoj]: How can a an organization leverage RSS to help with their SEO Strategy?
[Lee Odden]: RSS can package text, audio or video. Syndicating various media types gives the blog additional distribution channels which other bloggers and web sites might link to. Assuming the RSS feed uses the same domain name as the blog, there's SEO value to those syndicated news items getting picked up by other web sites when they link to the feed URL.
It's important to make the RSS feed(s) easily found on the blog as well as in an auto discovery tag.
[Manoj]: Why kinds of benefits can an organization expect with the implementation of a blog (and some of the natural SEO benefits that come with a blog)
[Lee Odden]: When a blog publishes AND promotes useful content, the benefits include:
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Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
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