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MarketingSherpa Guide Reveals 38% Growth in SEM

September 28, 2007 Comments (1)

Manoj Jasra

Manoj Jasra

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MarketingSherpa today released the fourth annual edition of its Search Marketing Benchmark Guide, http://www.sherpastore.com/Search-Marketing-Benchmark-2008.html

The guide reveals the latest findings of MarketingSherpa's extensive survey in June and July 2007 of 2,475 marketers who conduct or supervise search marketing for their own companies.

Among the highlights found in the 273-page guide:

  • The search marketing industry is still expanding rapidly - as much as 31% in the United States and 39% globally for 2007. This year-over-year growth will slow in time. Still, search budgets are increasing by double-digit percentages for many marketers, although we're hearing feedback that many of those increases are in anticipation of rising prices, not a desire to extend their search engine marketing (SEM) reach.
  • The allure to bring SEM in-house is growing stronger for many marketers, although the number of organizations getting outside help actually increased over the past 12 months. However, it's becoming more common to use outsourced assistance as part, not all, of the overall SEM effort.
  • More emphasis on natural search has put pressure on many marketers to improve their own sites, while smaller companies are feeling the pinch in paid search/keyword price inflation. Click fraud is still a concern, but marketers don't seem as worried about it this year. That's probably more a function of media attention (or the lack thereof compared to last year) rather than any real change in the phenomenon itself.
I was also able to get some first hand insight from the Director of Research at MarketingSherpa, Stefan Tornquist. Listen to our conversation below:


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Comments (1)

We've seen these trends at our firm, Abraham Harrison. Clients are more education and more interested in SEO.

Whereas a couple of years ago, they were having their sites built with no sense of SEO...that's ending.

As far as growth slowing down, I don't see that happening for a couple of years as more and more enterprises choose to invest more and more into SEO. That will make SEO all the more important.

Posted by: Jonathan Trenn on October 1, 2007

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About the Author

Manoj Jasra has been in the Internet Marketing industry since 2002, he currently leads Internet Marketing Strategies at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. Manoj provides business consulting through his company Jasra Inc and authors one of the leading Online Marketing/Analytics blogs: Web Analytics World.


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Search Engine Guide > Manoj Jasra > MarketingSherpa Guide Reveals 38% Growth in SEM

Manoj Jasra has been in the Internet Marketing industry since 2002, he currently leads Internet Marketing Strategies at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. Manoj provides business consulting through his company Jasra Inc and authors one of the leading Online Marketing/Analytics blogs: Web Analytics World.

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