MarketingSherpa today released the fourth annual edition of its Search Marketing Benchmark Guide, http://www.sherpastore.com/Search-Marketing-Benchmark-2008.html
The guide reveals the latest findings of MarketingSherpa's extensive survey in June and July 2007 of 2,475 marketers who conduct or supervise search marketing for their own companies.
Among the highlights found in the 273-page guide:
- The search marketing industry is still expanding rapidly - as much as 31% in the United States and 39% globally for 2007. This year-over-year growth will slow in time. Still, search budgets are increasing by double-digit percentages for many marketers, although we're hearing feedback that many of those increases are in anticipation of rising prices, not a desire to extend their search engine marketing (SEM) reach.
- The allure to bring SEM in-house is growing stronger for many marketers, although the number of organizations getting outside help actually increased over the past 12 months. However, it's becoming more common to use outsourced assistance as part, not all, of the overall SEM effort.
- More emphasis on natural search has put pressure on many marketers to improve their own sites, while smaller companies are feeling the pinch in paid search/keyword price inflation. Click fraud is still a concern, but marketers don't seem as worried about it this year. That's probably more a function of media attention (or the lack thereof compared to last year) rather than any real change in the phenomenon itself.
I was also able to get some first hand insight from the Director of Research at MarketingSherpa, Stefan Tornquist. Listen to our conversation below:
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September 28, 2007
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)