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Google continues its steady stream of updates to its Analytics product by unveiling numerous new features. This time Google adds features that will be quite useful to enterprise level clients. Google's intent was to add more flexibility into the reporting so that users have the ability to see data sliced & diced which ever they want. Below is a summary of the updates:
Custom reports enable customers to create their own reports with the metrics they want to compare--organized in the way they want to see them.
Advanced segmentation enables customers to isolate and analyze subsets of their traffic. They can select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions," or create their own segments with a flexible, easy-to-use segment builder.
The application programming interface (API), currently in private beta, enables developers to access all of their Google Analytics data and export it for any type of use. Possible uses include integrating information into other data sources, building custom visualizations or interfaces, and conducting offline analysis.
The updated interface includes several new features in the administrative interface and a cleaner reporting screen that highlights tools for changing the way reports display data. A new navigation, administrators' ability to rename accounts and profiles, and account and profile locator functionality are designed to help increase customers' efficiency and ease of account management.
Motion Charts provide advanced but easy-to-use multi-dimensional analysis. Customers can select their own metrics to compare and then view how those metrics interact over time. By animating data, Motion Charts make discovering insights much easier and more obvious than when viewing data in traditional graphs and columns.
The integration with Google AdSense gives new and existing AdSense publishers access to granular reports that break down AdSense performance by both page and referring site. Armed with this new data about user activity, they can now make more informed decisions on how to improve user experience on their sites and optimize their AdSense units to increase revenue potential.
More details on the entire new feature set are available on the Google Analytics blog: http://analytics.blogspot.com/
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Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
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