So you were all excited when you first discovered Facebook Groups and noticed that all the cool kids had their own group so you quickly jumped on the bandwagon to create one for yourself. You went through the process of creating an enticing title/description, selected the perfect logo and then proceeded to invite all your friends to join...but now what???
First of all, I don't think Facebook Groups work for everyone and if you're creating one from a business perspective it is important to understand the purpose of the group. They work similar to blogs and forums in that you can use them to communicate with members in the community as well help increase awareness of products, news and services in your organization/industry. Below are a few items that you should consider addressing to help prolong the life of your Facebook Group:
The social media strategy using Facebook Groups is still in its very early stages, therefore it's important to experiment with different tactics and share the results on ones which have and have not been successful.
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
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