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MySpace Maintains Over 65% Market Share

September 27, 2008 Comments (3)

Manoj Jasra

Manoj Jasra

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MySpace.com received 67.54 percent of the market share of U.S. visits in August 2008 among a custom category of 56 of the leading social networking websites according to Hitwise. The market share of U.S.visits to the social networking custom category decreased 2 percent in August 2008 to 6.40 percent of all U.S. visits compared to July 2008. Visits to the category decreased 17 percent year-over-year.
 
Top 5 Social Networking Websites Ranked by Market Share of U.S. Internet Visits
Rank Name Domain Aug-08 Jul-08 Aug-07

YoY %Change

1 MySpace www.myspace.com 67.54% 68.23% 75.04% -10%
2 Facebook www.facebook.com 20.56% 19.48% 13.68% 50%
3 myYearbook www.myyearbook.com 1.65% 1.58% 0.46% 256%
4 Tagged www.tagged.com 1.53% 1.35% 0.62% 147%
5 Bebo www.bebo.com 0.94% 1.13% 1.38% -32%
Note - data is based on a custom category of 56 of the leading social networking websites ranked by market share of U.S. visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.

Source: Hitwise

 
Among the top 10 social networking websites, Facebook ranked second by market share of U.S. visits with 20.56 percent, followed by myYearbook, which received 1.65 percent. MyYearbook experienced the largest gain in market share in August 2008 among the top five visited websites, increasing 256 percent compared to August 2007. Tagged and Facebook followed, increasing 147 and 50 percent, respectively.

Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

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Comments (3)

It looks like Facebook should have a 25% market share by end of '08

Posted by: Roy Morejon on September 27, 2008

Nice information. So, this means mySpace is better than Facebook?

Posted by: mr nice guy on September 29, 2008

I have to agree with the other poster who said the building this
farmer's market is located in is MUCH too small for the kind of crowds it attracts.
==============================================
Andrew William

MLS

Posted by: Johnandrew1 on October 6, 2008

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Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

Manoj also authors the blog, Web Analytics World, which features Manoj's insight on the Search Marketing and Web Analytics Industry.

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Search Engine Guide > Manoj Jasra > MySpace Maintains Over 65% Market Share

Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

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