Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic came from. Below we have found some blogs/articles which have created some excellent best practices, tips and usages for Google Analytics filters.

January 15, 2009

Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – and was voted #39th Most Influential Digital Marketer in North America – 2009 (see:


Thanks for the reference.

Wow! Awesome list. I just set up my Analytics account and still haven't figured out how to filter out my own IP address.


I love this website and this post . A lot of valuable information. As i am Google Analytics users for almost 4 years and i don't even realize some of those filter stated in this articles links.

Thanks for the great and ton of valuable info
Malaysia Server

Nice list of tips :) It seems like most site owners or webmasters have analytics on their website but very few are aware of the full range of features it provides, such as IP filter. In many cases, a significant amount of visits to a website may be from the site owner or staff members. The IP filter can be used to ensure that these clicks are not included in reports.

Just my $0.02

aaron (Semenax)

thanks for the good tips ....
its usefull to me

Thank you for sharing. Very helpful link for me was "Know What Your Customers Want".

Hey this has been a great help, thanks! I already use the IP filtering because it ensures much better, more accurate statistics.. Google sure provides a lot of great stuff for free lately, but you've got to wonder whether they use info from analytics against you to help determine any adwords qualityscore you get (eg. like if you're getting a poor stick rate).. This is interesting, but still- even if they do stuff like this, it would seem they do not weight it too highly when determining QS..

I've just started a service where I create ebook art for marketers, and analytics is proving very easy and useful, so I'll be continuing to use it!

Just a question here, is it possible to filter the traffics form social sites like digg, stumble upon?


Hi! Thanks for posting this information. I have been looking for this kinds of information for months, good thing I found it here! Hope to read more posts from you.


Hi Manoj,

Any idea on how to create a filter to remove AdWords “(content targeting)” bounce rates from my reports.

My content targeting bounce rates are very high, but at .05 a click, who cares. I am running ads on the content network for brand exposure only.

The high bounce rates are affecting my TRUE bounce rates and was hoping someone out there knew a quick fix.

Any help would be greatly appreciated!!!



Just a quick one, I have been using analytics for quite sometimes and applied a couple of filters to filter out my traffic. However it just that recently I realized that the filter is not working anymore, any suggestion why? I checked my IP address, proxy and direct, thousand of times and confirmed the IP address against the filter but to no avail.

This is a nice article by the way, very intensive!

Hello, could you give me a hint on how to set up a filter that converts all traffic that searched for my domain name to direct traffic?

For example, if someone searches for “mydomain” on Google and comes to my website, I want such visit to be counted as direct traffic not search traffic.

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