The Google Webmaster blog has officially stated that page load time is now a factor in Google's ranking algorithm. Even though they state that page load time only affects less than 1% of queries, this is still 1% of 100+ billion searches a month. Below are a few tools to help you test your site's page load time more effectively.

  • Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
  • YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
  • WebPagetest shows a waterfall view of your pages' load performance plus an optimization checklist.
  • In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We've also blogged about site performance.
  • Pingdom Tools: Every test also shows general statistics about the loaded page such as the total number of objects, total load time, and size including all objects.
  • Webpage Analyzer: Their script calculates the size of individual elements and sums up each type of web page component

April 13, 2010





Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)






Comments(4)

I wonder how many webmasters will work on this. I did few websites already using GWT not because I knew this was coming but more because I was sick seeing GWT suggestions and ideas on my dashboard. Anyway I hope this speeds up the websites and hopefully makes better user experience.

I had to remove yslow when it was giving me major issues with firefox... Will try page speed though!

Both yslow and Page Speed are great tools. I just wish they would make plugin that works in Chrome.

Thanks for this great tool kit to optimize page load time.

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Search Engine Guide > Manoj Jasra > Optimize Your Page Load Time - 6 Tools