Search Engine rankings may not be as meaningful as they once were, however they still do hold some value, and if they are combined with things like competitive data and web analytics, search engine rankings can be quite useful. We have had our share of demos of search engine ranking software over the years, but the latest one from SEO Rank Monitor deserves a second look.

Before we get into the details, there is a full 30 day trial available, which allows you test drive 10 domains and 2500 keywords - Data is collected daily.

The setup is quite standard, like most ranking tools, you add your domains and keywords (with their appropriate groupings) and select your search engines (in this case 30 to choose from). Next you add your competitor's domains, which is not revolutionary, but very useful nonetheless. Finally, you have the option of connecting your Google Analytics account so you can tie together rankings and visits. This will help you decipher whether a rank 5 for one keyword provides more visits vs. a rank 8 for a separate keyword.

The way the dashboard is setup is quite unique. It provides a week by week comparison allowing you to see rankings at a very high level, for example: Total keywords ranked in positions 1-10, 11-20, 21-30 one week vs. another week. See example below:



SEO Rank Monitor also provides other reports (examples below), including Analytics Monitor (visits correlated by rankings) and Domain monitor (domain level data such as pages indexed and backlinks). Click on images to see full size.