Search Engine rankings may not be as meaningful as they once were, however they still do hold some value, and if they are combined with things like competitive data and web analytics, search engine rankings can be quite useful. We have had our share of demos of search engine ranking software over the years, but the latest one from SEO Rank Monitor
deserves a second look.
January 22, 2010
Before we get into the details, there is a full 30 day trial available, which allows you test drive 10 domains and 2500 keywords - Data is collected daily.
The setup is quite standard, like most ranking tools, you add your domains and keywords (with their appropriate groupings) and select your search engines (in this case 30 to choose from). Next you add your competitor's domains, which is not revolutionary, but very useful nonetheless. Finally, you have the option of connecting your Google Analytics account so you can tie together rankings and visits
. This will help you decipher whether a rank 5 for one keyword provides more visits vs. a rank 8 for a separate keyword.
The way the dashboard is setup is quite unique. It provides a week by week comparison allowing you to see rankings at a very high level, for example: Total keywords ranked in positions 1-10, 11-20, 21-30 one week vs. another week. See example below:
SEO Rank Monitor also provides other reports (examples below), including Analytics Monitor (visits correlated by rankings) and Domain monitor (domain level data such as pages indexed and backlinks). Click on images to see full size.
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)