There are often cases where a business will choose to develop a custom content management system (CMS) rather than buying something off the shelf. I have some first hand experience building my own content management system and can testify that if it's implemented corrrectly it will rank as well as any commercial CMS powered website. The key to a developing a good CMS is to first understand the purpose of your website (requirements) and secondly to design the framework (database, business logic, GUI) to support it. There are also some fundamental SEO related guidelines you should build into your proprietary CMS if you hope to rank well in the search engines.
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
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