4 Tips to Making Your Proprietary CMS Search Friendly

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Solid, well-proven points - thanks. I hadn't heard of number 4 before though. Well, I've known that img alt tags can help with SEO. However, I had never thought about inserting those dynamically. Can you expand on what you mean by that? How do you determine which copy to dynamically use as the alt source?

Thanks!

Some good points.
Thanks.

Also some other critical ones:

Make sure the CMS handles missing pages correctly with 404 HTTP headers else you can have all sorts of problems with google indexing existing pages and finding 404 errors and marking it down as 'gone' and finding missing pages as present etc None of which helps your cause or the user experience.

In a similar vein don't forward using 302 redirects - bad news for your ranking with google and chums.

My understanding is that these days keywords in the url isn't really a huge SEO benefit but is certainly better for human users and won't harm . Also google etc al, are a lot better at handling dynamic url query strings these days so if you have a few then don't worry but once again, the advice is good. If you can use url rewriting then do it.

Hope these help

Hi Jon,

What I meant by keyword insertion was based around how your database was setup. For example if you had a Texas real estate site and each of your website's pages were unique to a city (i.e. Houston, Dallas, etc...) then you would want to dynamically insert the names of those cities into the meta tags, page copy, links, etc...

- Manoj

Paul,

Great additional points on 404 error pages and 302 redirects.

I agree that Google is now smarter at indexing dynamic URLs, however I believe that having keywords in the URL are still the optimum way to go (especially if the URLs match the search queries of users).

- Manoj