September 12, 2007 Comments
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Users can segment out email respondents and provide valuable visitor behavior insight. For example, an email campaign drives 10,000 visitors to a landing page and only 3 percent convert. A marketer can then analyze the behavior of the 97% that didn't convert and target that segment with a follow up offer.Also hear the chat I had with ClickTracks' Director of Marketing, Dan Robbins about the top 5 reasons to checkout this new integration.
Manoj Jasra has been in the Internet Marketing industry since 2002, he currently leads Internet Marketing Strategies at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. Manoj provides business consulting through his company Jasra Inc and authors one of the leading Online Marketing/Analytics blogs: Web Analytics World.
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