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The Search Engine Marketing Professional Organization (SEMPO), www.sempo.org, today announced it is launching its first ever salary survey of in-house search engine marketing professionals. The survey is open to all in-house SEM professionals whether or not they are currently SEMPO members. Organic and/or paid-search, in-house professionals are all invited to take the survey.

The 20-question survey can be accessed at http://www.surveymonkey.com/s.aspx?sm=DZCiIcuGHhZtJqv7NrjTrQ_3d_3d

Respondents have anonymity when taking the survey. SEMPO is running the survey through October and possibly will continue it into November. Results of the survey will be published in November.

Among the data trends SEMPO hopes to gauge are the overall salary range of SEM jobs, from entry level to executive; salary variations by geographic markets, the total compensation package beyond salaries, such as bonuses, benefits and perks; SEM staffing levels within enterprises, and SEM budget levels.


Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

Comments (1)

This will make the search marketing community aware of their minimum expected salary. Great initiative by SEMPO.

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Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools.

Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics.

Manoj also authors the blog, Web Analytics World, which features Manoj's insight on the Search Marketing and Web Analytics Industry.

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Enquiro offers a complete solution for your business needs - everything from Organic SEM & SEO to managing your Sponsored SEM strategies (PPC). Enquiro also provides in-house research to help you build stronger Search Engine Marketing relationships through usability resolutions with your target market - leveraging technology to bridge the disconnect between intent and lead.

However, more than anything else, Enquiro knows the value of having a robust analytics solution to track and measure success.

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Manoj Jasra is currently a Sr. Analyst at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. He has been in the Search Marketing Industry since 2002, since then, his learning in marketing and business strategies as they relate to online has led him to become an expert in Search Marketing/Web Analytics, providing consultation and implementation strategies for clients. Manoj frequently writes in his blog about the latest in the Web Analytics and SEM Industry.

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