Sphinn is a social site for search and interactive marketers. It's designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others. If you're an Internet marketer with a blog you will quickly understand that the referrals your get from Sphinn are very often more qualified than ones from Digg or Reddit.
 
You've probably seen numerous submissions on Sphinn "go hot" but have you ever looked into other affect on a website's weekly traffic? It's not the monstrous 10,000 daily visits you'll see from Digg but there is a very good chance you will notice several hundred referrals, many of which will check out additional content on your blog and potentially even become a subscriber. So what does 50 Sphinns give you?
 
About 2 weeks ago, Rich Page wrote a guest post on Web Analytics World titled "5 Great (Free) Web Analytics Tools You Might Not Know About Yet" The same day, Matt McGee submitted the post to Sphinn and 2 days later the post "went hot" and quickly jumped to over 50 Sphinns. As you will see from the image below, the referrals from Sphinn went as high as 230 for one day and more referrals trickled in for the next 10 days. Note: The data has been segmented to show only referrals from Sphinn.com in the last month.
 
 
The average visitor viewed 1.35 pages per visit and stayed on the site for a little over one minute. The post also generated 11 comments from readers.
 
Not all posts are Sphinn worthy therefore it's not worth submitting all your posts to social bookmarking sites. Marketers active in the Sphinn community, like Matt McGee will probably attract more Sphinns than regular members. Thought leaders who have a strong following in the search marketing vertical are more likely to have submissions "go hot" than the rest of the community. I have also noticed that lists do tremendously well in terms of Sphinns generated. In my opinion if the content is Sphinn worthy and is useful to the end reader someone is bound to submit it on your behalf.

June 30, 2008





Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)






Comments(6)

Cool post, Manoj. Looks like it might go hot on sphinn, ironically ;-)

I am new at social media and "going hot" was a topic I wanted to know about. Would you send me more information on going hot and/or how it can make my site move...?

Jon Mullender
www.summitfencesupply.com

Interesting data, Manoj. I had a post go hot on Sphinn back in February (ultimately hit 58 Sphinns), and I still get 1-2 visitors a day from it 4 months later. Since my site is primarily focused on usability, the traffic doesn't convert as well as the example you gave, but it's definitely been a positive.

Sphinn is really a great site to promote your content...I've also tried submitting my posts before but although they didn't make it to the hot sphinns..I still gathered a nice amount of traffic..I guess what's more important for me is I was able to share my site's content.

Jon,

Here's a good place to start:

http://www.huomah.com/internet-marketing/social-media-marketing/how-to-dominate-sphinn-in-4-easy-steps.html

I have to admit, its nice that the article I wrote for Manoj is getting all this attention. Check out my regular blog for more posts by me :)

http://www.rich-page.com

Cheers!

Rich Page

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Search Engine Guide > Manoj Jasra > The Value of 50 Sphinns