July 10, 2007 Comments
To recap, Universal Search is a term coined by Google in which results from different vertical search engines (images, video, news etc...) are integrated into Google's regular search results. The idea is that textual listings may not necessarily be the most relevant result for a user's query.
But when will these different search results show up? For example, what causes a video of a scene from Star Wars to appear within the organic search results for the query: "Darth Vader." Obviously it has to do with Google's sophisticated algorithms which can correlate the right content to a user's query, however here are some factors that I think can help influence the Universal Search results:
How Can You Leverage Universal Search?
Universal Search requires a wide-range content strategy in addition to simply text. Here are some tactics worth looking into in terms of Universal Search:
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