May 6, 2008 Comments (2)
Web Analytics is not easy and can take up much of you time so it's important to concentrate on the things which have the most benefit to your business. Below I have outlined the types of things you shouldn't measure as well as some areas where you could potentially end up wasting time rather than focusing on tactics and metrics which will actually help your strategy to succeed.
Trying to Achieve 100% Accuracy
Measuring only the Quantity of Leads
Not Segmenting Your Data
Keeping the Data to Yourself
Measuring Without Purpose
Original Post: Web Analytics World
Oh yes. It's all down to interpretation.
"Facts are meaningless. They can be used to prove anything that's even remotely true!" - Homer Simpson
Might I add the idea that assuming cause & effect, where there is only a positive correlation will also waste your time. Just because your traffic goes up at the same time as your bounce rates doesn't necessarily mean that the traffic is inherently bounce-prone. That might be the case, but maybe your site design or the information on the site doesn't appeal to the new traffic.
Don't assume you know what the relationship is however and change your whole site around based upon that assumption. Postulate, test, and analyze.
also
'throwing money at various advertising mediums' - should be 'throwing money at various advertising media'
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 Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions, where his technical background in programming and software made him a key member in the development of several proprietary industry tools. Since then, his learning in marketing and business strategies as they relate to online has led him to become a resident expert on Search Marketing/Web Analytics. Manoj also authors the blog, Web Analytics World, which features Manoj’s insight on the Search Marketing and Web Analytics Industry.  Enquiro offers a complete solution for your business needs - everything from Organic SEM & SEO to managing your Sponsored SEM strategies (PPC). Enquiro also provides in-house research to help you build stronger Search Engine Marketing relationships through usability resolutions with your target market - leveraging technology to bridge the disconnect between intent and lead. However, more than anything else, Enquiro knows the value of having a robust analytics solution to track and measure success. |
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