2 years ago I wrote a post titled: "Yahoo, Where is the Love?" which questioned whether or not Yahoo had issues with ranking Blogspot blogs strongly in its index. In 2007 we noticed that for the majority of our top ranking keywords in Google were well outside of the top 30 in Yahoo. Some of the key differences which exist now on our blog versus 2 years go is the addition of 40,000+ backlinks, 1000+ pages indexed and a custom domain rather than a Blogspot domain - you'd think this would help. We could also potentially conclude that readers consuming Internet Marketing / Analytics content simply don't use Yahoo. As you can see a large percentage of our traffic comes from Search Engines:
 
 
 
Drilling deeper reveals that our Yahoo referrals are drastically lower than both Google and Bing, furthermore Yahoo referrals are lower than both Feedburner and Twitter.
 
 

December 8, 2009





Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada's largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.

Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.

He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)






Comments(6)

Are you listed in the Yahoo directory? Seems to have a large influence on Yahoo rankings.

On my established sites Yahoo accounts for a little under 10% of the search engine traffic but it's usually somewhat erratic and I have never tried to optimize for Yahoo I only optimize for Google and let the others join if they want.

Simon Byholm
CEO and founder,
Secret Search Engine Labs

Same results here on many different sites, blogs, regular sites, one page wonders. Doesn't seem to matter what niche or what style or whether it's in the Yahoo directory or not. Yahoo search traffic to any site I've done for myself or my clients is negligible. I don't waste any time at all on Yahoo there is no return in doing so.

Google may not be the only search engine in town, but it's the only one that counts. (and sends traffic)

Try a wordpress blog that is the future it is SEO friendly and the search engines have no issues caching and ranking these pages.

I agree with Karen...whats the fuss on using Yahoo if there is no return on your effort optimizing the site..cheers.

I see the same thing happening in Bing as well.

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Search Engine Guide > Manoj Jasra > Yahoo Continues to Disappoint