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Matt Bailey

Matt Bailey is the founder of SiteLogic, a web marketing consulting company. He leads seminars and teaches companies how to use their sites more effectively and to build a web business by applying common sense sales and marketing techniques. He is a specialist in interpreting web site statistics into practical usability.

Matt has been in the search marketing industry for ten years, and started leading classes in the late 1990's. One of his first opportunities was as a regular speaker for the Ohio Innkeeper's Association, teaching practical web site marketing techniques. Since that time he has worked with hundreds of companies, instructing them in web marketing principles.

Matt takes a very holistic view of website marketing, including accessibility, which has become a passion and a crusade. His goal with The Web Site Accessibility Blog is to teach companies that they can easy apply search marketing and accessibility techniques to their web sites.

You Could Get Better Advice on a Plane...

Anyone who has worked for or run a small business knows how hard it can be to get good marketing advice. Everyone from the high priced consultant to the guy you buy your laptop from has advice on how to get ahead online. Most of them are wrong. It can leave a small business owner so desperate for advice, they'll take it from anyone. Even the guy sitting next to them on the plane...

Three Recession Proof Tactics You Can't Afford to Miss

SEO, Usability, and Analytics are the best investment that you can make for your online business. In fact, dollar for dollar, these recession proof tactics should result in some of the best ROI you'll see from your web site. If you're still on the fence when it comes to investing in any of these three areas, you could be missing out on a wide-open opportunity to get the most out of your website.

Search Engines for Kids

I am constantly on a quest to find safe ways for my children to enjoy the internet, but not find all of the crud that is out there. I've found resources that have let me feel more confident about their browsing, but nothing is a substitute for parental involvement.

It's Not What You Say, It's How You Say It

Visitors are welcomed by your navigation as the primary means of traveling your website. Your navigation can be friendly and lead them to the answers they seek, or it can be confusing and not provide any indication of where to go. Considering that keywords are an anchor to your business and search engine ranking, I can't understand why someone would dedicate prime navigation space to two words that do not mean anything....

Book Review: Chris Anderson's The Long Tail

With great anticipation, I pre-ordered Chris Anderson's The Long Tail two months ago. I received it last week and have read it through fairly quickly. I enjoyed the book as it was much more of a social commentary than a business manual. I like this approach, as the long tail is not a "how-to", but a "because why"....

Understanding Web Analytics

Why are analytics so difficult? Almost every company I talk to wants to know which data table, which numbers, which analytics package will provide answers. The unifying question is "What should we be looking at?"...

Social Networks Replacing Portal Sites?

The social network is not going away soon. In fact, it is splintering and growing in rapid fashion. As like minded people find each other, they begin their own sub communities and develop again. The Medusa-like growth of these networks is attributed to the ability of a group to form its own identity using the available tools for a social site....

Click Here!

The text link should not only describe the information that will be found when clicking on the link, but it should also offer a promise or a benefit to the user....

Keyword Strategies - The Long Tail

In most cases, the top 10 terms provide a lot of traffic, but not nearly as much as the total terms after the top 10 or 20 most popular. Add up the terms that refer 1-3 visits during the month, and chances are, they will add up to more total visitors than the top terms....

Keyword Stuffing = Parking in Handicapped Spaces

Are you the kind of person that parks in the handicapped space? Hopefully not. However, many websites that I've seen are doing the equivalent of parking in handicapped spaces and very few people are saying anything about it. It's about time we start taking care of the user, ALL users, rather than just the ones who are able see the site how you see it....

Access for All

While Web accessibility seems to be a polarizing issue, it is becoming one that will be inescapable as the internet community progresses....

Web Site Check-Up in 10 Easy Steps

Tuning up your site might help you to uncover little things that may be hindering your sites performance. A Web site is most successful when site owners take the time to make constant improvements and respond to their visitors....

Planning Ahead for an Effective Redesign

The largest obstacle most sites face is moving from a static HTML site to more flexible dynamic programming, allowing the addition of a catalog or content management system....



About the Author

Matt Bailey is the founder of SiteLogic, a web marketing consulting company. He leads seminars and teaches companies how to use their sites more effectively and to build a web business by applying common sense sales and marketing techniques. He is a specialist in interpreting web site statistics into practical usability.

Matt has been in the search marketing industry for ten years, and started leading classes in the late 1990's. One of his first opportunities was as a regular speaker for the Ohio Innkeeper's Association, teaching practical web site marketing techniques. Since that time he has worked with hundreds of companies, instructing them in web marketing principles.

Matt takes a very holistic view of website marketing, including accessibility, which has become a passion and a crusade. His goal with The Web Site Accessibility Blog is to teach companies that they can easy apply search marketing and accessibility techniques to their web sites.

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