Matt Bailey is the founder of SiteLogic, a web marketing consulting company. He leads seminars and teaches companies how to use their sites more effectively and to build a web business by applying common sense sales and marketing techniques. He is a specialist in interpreting web site statistics into practical usability. Matt has been in the search marketing industry for ten years, and started leading classes in the late 1990�s. One of his first opportunities was as a regular speaker for the Ohio Innkeeper�s Association, teaching practical web site marketing techniques. Since that time he has worked with hundreds of companies, instructing them in web marketing principles. Matt takes a very holistic view of website marketing, including accessibility, which has become a passion and a crusade. His goal with The Web Site Accessibility Blog is to teach companies that they can easy apply search marketing and accessibility techniques to their web sites.
SEO, Usability, and Analytics are the best investment that you can make for your online business. In fact, dollar for dollar, these recession proof tactics should result in some of the best ROI you'll see from your web site. If you're still on the fence when it comes to investing in any of these three areas, you could be missing out on a wide-open opportunity to get the most out of your website.
I am constantly on a quest to find safe ways for my children to enjoy the internet, but not find all of the crud that is out there. I've found resources that have let me feel more confident about their browsing, but nothing is a substitute for parental involvement.
Visitors are welcomed by your navigation as the primary means of traveling your website. Your navigation can be friendly and lead them to the answers they seek, or it can be confusing and not provide any indication of where to...
With great anticipation, I pre-ordered Chris Anderson's The Long Tail two months ago. I received it last week and have read it through fairly quickly. I enjoyed the book as it was much more of a social commentary than a...
Why are analytics so difficult? Almost every company I talk to wants to know which data table, which numbers, which analytics package will provide answers. The unifying question is "What should we be looking at?"...
The social network is not going away soon. In fact, it is splintering and growing in rapid fashion. As like minded people find each other, they begin their own sub communities and develop again. The Medusa-like growth of these networks...
The text link should not only describe the information that will be found when clicking on the link, but it should also offer a promise or a benefit to the user....
In most cases, the top 10 terms provide a lot of traffic, but not nearly as much as the total terms after the top 10 or 20 most popular. Add up the terms that refer 1-3 visits during the month,...
Are you the kind of person that parks in the handicapped space? Hopefully not. However, many websites that I've seen are doing the equivalent of parking in handicapped spaces and very few people are saying anything about it. It's about...
While Web accessibility seems to be a polarizing issue, it is becoming one that will be inescapable as the internet community progresses....
Tuning up your site might help you to uncover little things that may be hindering your site’s performance. A Web site is most successful when site owners take the time to make constant improvements and respond to their visitors....
The largest obstacle most sites face is moving from a static HTML site to more flexible dynamic programming, allowing the addition of a catalog or content management system....
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Sage not only personally invites you to come hear him speak at Search Engine Guide's upcoming Small Business Marketing Unleashed Conference, but he also reviews some of the show's best features. He highlights the top of the industry speakers, the wide array of in-depth topics to be covered and the appropriate, yet really fun conference location.
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